Coming! The first Starbucks sign language store in Chengdu!

In January 1999, Starbucks opened its first store in mainland China in Beijing. Today, China has become the fastest growing and largest overseas market for Starbucks.

Since entering China, Starbucks has continued to carry out corporate social responsibility programs in different regions and cities in mainland China.

For example, in April 2020, Starbucks successively launched the second phase of Yunnan Coffee Industry Poverty Alleviation Program Pu'er Project and the "Rural Mother acceleration Program" cultural poverty alleviation project; in June 2020, Starbucks joined hands with the public welfare organization "Bearer Action" to launch the "read the Future" reading aid project in Yunnan.

Facts have proved that Starbucks' public welfare activities have never stopped. Sign language coffee shops have continued since Starbucks opened its first sign language coffee shop in the United States in 2018. Just today, the first Starbucks sign language coffee shop in Chengdu was officially unveiled, which is the fifth Starbucks sign language coffee shop after Guangzhou, Beijing, Hangzhou and Shanghai.

The model of Starbucks sign language coffee shop in Chengdu is similar to that of the previous four sign language stores. For example, the sign in Guangzhou sign language Cafe reads: "this is the 'quietest' Starbucks store, dedicated to creating more stages for people with hearing impairment to communicate and express themselves." Here, imagine the great potential of a coffee bean and listen to the voice of love. " At the same time, there is also a sentence written on the art wall of the Shanghai sign language store: "in a silent place, convey the sound of love with a cup of coffee." Of course, Chengdu sign language Coffee Shop, Starbucks' fifth sign language coffee shop, also has slogans such as "use coffee and love to knock on the silent space" on its walls.

In addition, Starbucks sign language coffee shops will employ some people with hearing impairment to increase their employment opportunities. When the Guangzhou store opened, there were 14 hearing impaired baristas; five in Shanghai sign language cafes were hearing impaired clerks; and the new Starbucks sign language store in Chengdu had a total of 13 partners, six of whom were hearing impaired partners. The sign language coffee shop can feel the love for the hearing impaired in detail.

The first Starbucks sign language store in Chengdu still has the sign language logo "STARBUCKS" on the brand LOGO, and the ordering mode in the store is also very considerate. Unlike the order display screen of ordinary stores, the order display screen in Chengdu sign language store is double-sided. The order desk is equipped with a handwriting board for communication, a hand-held menu plate with a special catering number, an order double-sided display screen and an intelligent language recognition system. These convenient service facilities enable normal communication between hearing impaired partners and customers.

In order to better communicate with the hearing impaired partners, the manager of the sign language store also insists on learning sign language every day, driving the atmosphere for other partners to learn sign language, so that every guest who comes to Starbucks can feel this strong atmosphere and participate in it.

Starbucks sign language Store has opened a "weekly sign language course" to teach ordinary consumers common sign language and increase the opportunities for guests to communicate with their hearing impaired partners. For example, when you want to order a cup of coffee, the act of making a fist in both hands and rotating one hand on top of the other means ordering coffee. Of course, it doesn't matter if you don't know sign language. You can order through the tablet.

The service details of the Starbucks sign language store have to be admired. Every detail takes full account of the needs between the hearing impaired and customers, creating a barrier-free communication environment between the hearing impaired and customers, highlighting the temperature of the brand.

Starbucks has a very good combination between brand public welfare and commerce. From Starbucks sign language stores, while providing employment opportunities for hearing impaired people, it also often cooperates with hearing impaired artists to help more hearing impaired people and related organizations. The business and public welfare are deeply combined, and the public welfare is put into practice.

* Image source: Internet