New way to play! Is the laundromat and cafe here? What are the cafes for self-service laundry?
In foreign countries, all-day laundromat can be seen everywhere, and distributed in every corner of the city. In recent years, laundries and cafes have emerged in China with functions such as "laundry + coffee space". Due to the design of good-looking stores, they have become places for online celebrities to clock in, attracting many local residents and tourists.
In Hong Kong, there is a laundry cafe called Coffee & Laundry, which is half a laundromat and half a coffee shop, offering customers a variety of drinks, pastries, as well as 10 self-washing machines and clothes dryers. Because of its unique mode, it also attracts many tourists to drink coffee and clock in to take pictures. Luo Decheng, co-founder of Coffee & Laundry, said he wanted his shop to be both a place to wash clothes and a place for neighbors to meet.
Why is there such a surge in laundromat in Hong Kong? The reason is the growing shortage of comfortable housing in Hong Kong. In the world's most expensive property market, house prices are still rising, forcing residents to squeeze into smaller apartments with little room for washing machines and clothes dryers. Even if there is a place for washing machines, where are people going to hang clothes? This is an industry created by the housing problem in Hong Kong.
This convenient, fast and novel way of self-service laundry and cafes is also popular in some southern cities because of the inconvenience of drying.
For example, Enjoy Laundry Cafe in Chengdu, a laundry cafe decorated in Japanese style, provides not only laundry service, but also coffee and desserts. The owner of the Enjoy Laundry Cafe store said that Hong Kong and some foreign cities have developed the self-service laundry industry and become a regular demand of citizens because of poor drying conditions or even a ban on drying. However, most of the residents in domestic cities are still used to using direct sunlight, so not many people do self-help laundry.
"but Chengdu people have a very high degree of tolerance and acceptance." she found that not only young people will try to do laundry, but also many older customers will come after they find that they have self-help laundry, and many older customers will experience coffee and even like coffee in the process of doing laundry.
In addition to Chengdu, there is also a laundry cafe called "A Coffee Laundry self-help" in Beijing. Its founder, Song Cibin, locked the store in the Huilongguan and Tiantongyuan area, known as the "Sleeping City", which has a resident population of 800000 and is a gathering place for young people to rent. Because of the high cost of living in Beijing, most young people mainly share rent. Sharing washing machines and nowhere to dry has always been a pain point in their lives. She hopes that young people can regard it as a "utopia" for them.
The original intention of self-service laundry coffee shops is to give customers a comfortable space to drink coffee, eat, read and surf the Internet in the process of laundry. Let the waiting time become no longer long.
In addition, new self-service laundry cafes featuring cross-border and "good-looking" have quietly sprung up everywhere, bringing more and more new ways of playing, not only catering to the curiosity of the younger generation of consumers, but also leading a new way of life to a certain extent.
* Image source: Internet
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