Ruixing Coffee opens cherry blossom theme coffee shop in Shanghai for the first time. Ruixing Coffee store decoration logo color

With the advent of March, cherry blossoms everywhere also began to bloom, and major coffee shops also began to push drinks about the theme of cherry blossoms, such as the cherry blossom drinks launched by Luckin Coffee this time have a very spring feeling!

For example, the pink and tender hue of Luckin Coffee's new product in the picture also pokes into the hearts of girls, so you can see pictures of Luckin Coffee's cherry blossom series lattes on major social platforms. Luckin Coffee also opened a cherry blossom-themed coffee shop in Shanghai for the first time!

Judging from the pictures released by Luckin Coffee's official blog, the tone of the whole shop is tender pink, the table is a smooth white curve, and the chandelier is a scattered tender pink cherry blossom, with just the right tone, as if you are really in the sea of cherry blossoms, slowly floating down the petals of cherry blossoms above your head, the picture is very beautiful.

Even Luckin Coffee's signature logo blue "deer" is transformed into a tender pink "deer" full of spring feeling, surrounded by pink cherry blossoms with a young girl's heart, which is reminiscent of IU's lyrics, "it's heartbeat, bad eyes can't hide."

However, this is not the first time that Luckin Coffee has opened a theme store. Luckin Coffee worked with the Imperial Palace as early as 2018. And Luckin Coffee is also the first chain coffee brand in China to enter the Imperial Palace. From the pictures, we can see that Luckin Coffee has spent a lot of thought on the decoration of this Arrow Pavilion theme store in the Forbidden City. Full of court features make people want to clock in very much!

Not only that, every time Luckin Coffee's theme store will pay attention to logo "Little Deer". For example, the theme store "Xiao Lu" logo, which cooperates with the Imperial Palace, is a dragon and Phoenix pattern with a strong sense of royalty.

After the Imperial Palace theme store, Luckin Coffee also opened Tencent QQ theme coffee shop, NetEase Yun music theme store, "salute NASA" theme store and so on.

From the pictures, we can see that the decoration of these theme stores is simple and full of design sense at the same time, and they all skillfully combine Luckin Coffee elements with theme store elements, making people have a desire to clock in. This can also be seen that Luckin Coffee is very painstaking in brand marketing. After all, interesting theme stores are the first step to impress consumers.

And through these themed coffee shops, Luckin Coffee also attracted many consumers who came to the store with special feelings, thus establishing consumers' recognition and feelings for the Ruixing brand, and in the future there will be batches of affectionate Luckin Coffee loyal fans. From this point of view, Luckin Coffee's establishment of a theme store is also a very wise marketing strategy.

In this way, Luckin Coffee's cherry blossom-themed coffee shop has also moved many consumers who love cherry blossoms, as well as many consumers who are full of girls' hearts, and the marketing strategy is very successful. After all, it is not pleasant to feel the arrival of spring by ordering a cup of cherry blossom drinks in the cherry blossom theme store.

Then the question comes, will you want to sign in at Luckin Coffee Cherry Blossom theme store and feel the charm of the theme store?

* Photo Source: Internet.

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