Coffee brand MANNER gets a new round of financing, and the coffee market is getting bigger and stronger!

Just after reporting that Shijie SECRE, a coffee brand that has completed four rounds of financing in two years, another boutique coffee brand has won a new round of financing, valued at about $1.3 billion.

According to the information on the official website of app, the representative of domestic boutique chain brand MANNER has once again obtained the support of capital.

On March 4, 2021, MANNER completed a new round of financing by Temasek, Singapore's sovereign wealth fund, and the A+ round, the amount of which has not been disclosed so far.

MANNER Coffee, a local chain coffee shop in Shanghai, was established in 2015 and belongs to Shanghai Yinhe Industrial Co., Ltd. at present, MANNER Coffee has gone through three rounds of financing.

In addition to this round of financing, the last financing of MANNER was in December last year, and the investors were H Capital and Coatue Management, with a financing amount of 100 million US dollars, a difference of only about two months from this financing, while the first financing after the establishment of MANNER was on October 19, 2018, and the investors were today's capital, with a financing amount of 80 million yuan.

It is worth noting that MANNER opened only three stores in the first three years of its establishment, moved to Reo a year after its establishment, and then tried to expand its stores nationwide in 2019 to secure a second round of financing. MANNER began to accelerate the opening of stores, to date, the number of stores has grown to more than 100, most of them in Shanghai.

MANNER's first store opened in Shanghai's Nanyang Road in 2015, the initial store area is only 2 square meters, the store is mainly affordable boutique coffee, netizens called "the king of Shanghai coffee sex-price ratio" coffee.

MANNER Shanghai Nanyang Road head Store

It is understood that after this new round of financing, the valuation of MANNER is slightly higher than that of the previous round, valued at about $1.3 billion.

Counting carefully, just over two months later this year, a number of coffee brands have completed a new round of financing.

On January 15, 2021, the local coffee chain M Stand completed a round of financing of 100 million yuan, with a post-investment valuation of 700 million yuan, which is also the first financing since the establishment of M Stand. After this round of financing, M Stand plans to build M Stand trend integrated flagship stores in the three core cities of Shanghai, Beijing and Shenzhen in 2021, including coffee, restaurants, bars and Chao brand clothing retail space.

Canadian coffee brand Tim Hortons has completed a new round of financing from Sequoia Capital, Tencent Holdings and Eastern Bell Capital on February 26th, and plans to open more than 200 stores this year.

On March 3, 2021, convenient boutique coffee brand SECRE completed tens of millions of yuan A + round financing, followed by Wuxi Gold Investment and Honghui Capital. This is the fourth round of financing since it was established more than a year ago. This round of financing will be mainly used for offline coffee store development, brand building and coffee product research and development and iteration.

Looking back at the past 2020, according to statistics, the sales of China's coffee market will exceed 11.5 billion US dollars in 2020. In addition, more than 10 coffee brands have received financing events. Industry insiders say that it is expected that by 2025, China will grow into a giant coffee consumption empire of 1 trillion yuan, and the coffee market is getting bigger and stronger!

Financing events for some coffee brands in 2020:

According to the information on the official website of Tianyan check:

On February 17, 2020, instant coffee brand distributor "Voo Coffee" completed 35 million yuan of strategic financing, invested by a Singapore family fund.

May 12, 2020, convenient boutique coffee brand "time extract SECRE" completed tens of millions of yuan A round of financing, the investor is Honghui Capital.

On May 12, 2020, Canada's iconic coffee chain "Tim China" received 100 million yuan of investment from Tencent's exclusive strategy.

On June 2, 2020, Yongpu Coffee, a brand of high-quality instant coffee, completed the first round of financing at the level of 10 million, and on December 30 of the same year, Yongpu Coffee completed tens of millions of yuan A round financing.

On August 12, 2020, the head brand "Sumitagawa Coffee" received exclusive investment from Prosperity Investment.

On September 2, 2020, the boutique coffee brand "three and a half" completed over 100 million yuan B round financing.

On September 4, 2020, the domestic Internet coffee chain "Lian Coffee" completed a new round of financing, but for the investors and the amount of investment, even Coffee has not been announced to the public. so far, Lian Coffee has experienced seven rounds of financing.

On October 30, 2020, the boutique coffee brand "Eagle set" recently completed tens of millions of yuan of angel round financing, invested by Euro Travel Group.

On November 18, 2020, take-out coffee brand "Nowwa Nova Coffee" received tens of millions of yuan in round An investment, which was invested by GSR Ventures.

On December 24, 2020, the domestic boutique chain brand completed a financing of 100 million US dollars on behalf of "MANNER Coffee".

Now, two months later, MANNER Coffee has completed new financing, which also means it will accelerate its expansion.

In addition, the coffee market has experienced capital boost, but also ushered in a number of new areas of entry, for many enterprises, in the last two or three years, the coffee market has also become one of the undisputed hot investment projects for many entrepreneurs.

In March 2020, Nongfu Spring, China's largest drinking water brand, entered the hand coffee market and launched the first charcoal filter-type hanging-ear coffee for heavy coffee consumers. in June of the same year, Nongfu Spring aimed at the demand for hot summer drinks. Launched the first cup of refrigerated coffee charcoal cup coffee

In April 2020, the new tea brand "Xi Cha" launched a low-key coffee product.

In July 2020, Tongrentang, a century-old brand founded in 1696, opened a number of coffee branches

In August 2020, the online celebrity brand Yuanqi Forest launched a new coffee latte milk tea, which began to approach the ready-to-drink coffee market.

In October 2020, KFC launched "K Coffee Flash Series" cold-extracted freeze-dried instant coffee.

In November 2020, fast food giant McDonald's also launched McCoffee McCafe and announced that it would invest 2.5 billion yuan in the next three years to accelerate the distribution of mainland China's coffee market.

On November 25, 2020, the new tea drink "Nai Xue's Tea" launched a new store model "Nai Xue PRO" and launched seven types of boutique coffee.

In December 2020, the "first trip to 24Home Hotel 24" as a hotel also started to enter the coffee industry, and opened the first coffee shop "such as Coffee" in Shanghai.

Of course, in the coffee category, as a minority area of the coffee market, the battlefield of drinking coffee has also added a lot of "fierce generals". For example, well-known chain coffee brands Starbucks, Nestl é's chain coffee Blue Bottle, American boutique coffee originator Peet's, Italy's national treasure illy coffee, chain catering McDonald's, Mengniu, Yili, Coca-Cola, Pepsi, Vitasoy, retail giant SUNING, and so on have also cut into the coffee field with ready-to-drink mode and quickly seized the coffee market, and even Nestl é, which buys instant coffee, has launched hand-made coffee to strengthen its position.

According to Mintel, the global retail market for ready-to-drink coffee will grow at an average annual compound growth rate of about 15.5% from 2018 to 2023, and sales will increase to 460 million litres by 2023, making it one of the fastest growing fast consumer goods. Ready-to-drink coffee will gain a larger market share in the future. According to Euromonitor International, the global bottled ready-to-drink coffee will grow by $3.1 billion in 2022, with a compound annual growth rate of 7.5%.

Everyone's intensive layout of the coffee market focusing on the coffee business makes people feel that the coffee market really has "unlimited imagination". In fact, as laymen begin to lay out their coffee business, the coffee market has greater opportunities for development. for example, new coffee brands are constantly breaking the tradition, which does give the coffee market more "new" possibilities, but at the same time The competition in the coffee market is also increasing.

With the opening of China's coffee consumption market and the expansion of coffee consumption groups from first-tier cities to new first-tier, second-tier and third-tier cities, the coffee market is becoming bigger and stronger. The problem is that the coffee market environment on this track will be more open, diverse and complex. From the original Nestle Coffee, Starbucks, Luckin Coffee to the major coffee brands and then to the coffee brands that lay enterprises cross the border, the coffee market is undergoing amazing changes, but whether it is the coffee industry or the major brands that later joined the coffee industry, if you want to cultivate deeply in the coffee industry, in addition to focusing on the most basic products of coffee, you still have to find your own unique innovation in order to go long-term.

Finally, back to the beginning, MANNER received a new round of financing, so can MANNER stand out in the fiercely competitive coffee market?

* Image source: Internet