Why is Arabica Cafe popular?% Arabica marches into Shenyang!

Speaking of popular cafes throughout the network, in addition to Starbucks, blue bottles, I believe everyone must be no stranger to% Arabica.

The famous% Arabica once again announced--

Continue to open up the Chinese market.

According to% Arabica official blog,% Arabica Shenyang Vientiane City store has officially opened to the public on March 6, which is also the first% Arabica store in the northeast region.

Screenshot of ▲% Arabica official blog

From the picture modeling point of view, the overall design flavor of the new store is still minimalist, as described by% Arabica official blog: this store uses an irregular white frame design hanging in the air with the texture of white artificial stone to create a "indoor snow scene" scene, it also seems to pay great attention to the sense of space design, in tone, the overall warm tone, plus warm wooden seats It gives people a warm feeling.

In fact,% Arabica, known as a well-known minimalist coffee shop in Japan, opened its first% Arabica store in Discovery Bay in Hong Kong as early as 2013. The brand was founded by Donghai Lynch Fan (Kenneth Shoji).

▲ Hong Kong Discovery Bay Store

The information shows that:

Founder Dong Hai Lin Kefan is an authentic Japanese, born in a businessman's family. Grandfather Dong Hai Lin invented SK rubber solution and founded the chemical company Asiamix. His father Dong Hai Lin Xin Xin took over three years later, and the two took only 10 years to expand their business to the world market. After graduation, Dong Hai Lin Kefan also inherited the family business naturally, and also quickly won the market.

However, inheriting the family business did not prevent Donghai Linkefan from doing what he liked. Due to family reasons, Donghai Linkefan traveled around the world with his parents since childhood and had lived in more than 60 countries. Under various experiences, he decided to open a cafe.

The name "% Arabica" comes from the founder's love of coffee, which comes from Arabica coffee beans, and the percentage symbol% is the shape of fruit that looks like coffee beans.

% ARABICA got a good response after it opened its first store in Discovery Bay in Hong Kong in 2013, and then in 2014, the founder officially opened the first Japanese% ARABICA store in Toyama, Kyoto, and became a closely watched cafe in Japan. However,% Arabica really became a hot network in 2015 when it opened the Moonbridge store near Guichuan in Kyoto's Lanshan Mountain, Japan, and the store became a hit in just one year.

Then, in December 2017,% Arabica officially entered China and opened its first store in Wukangting on Wukang Road. the store also gained a lot of loyal fans as soon as it opened. It is understood that at that time, due to the heavy flow of people, it was urgently suspended by the regulatory authority after five hours of business. Then, in June 2018, Donghai Linkefan opened the world's largest% Arabica store in Shanghai Bund Source.

So far,% Arabica has more than 60 stores worldwide, covering Hong Kong, Macau, Shanghai, Beijing, Shenzhen, Chengdu, Nanjing, Guangzhou, Foshan, Hangzhou and Chongqing.

So, why is% Arabica still so popular in cafes?

The reason why% Arabica is so popular is nothing more than its positioning, quality and culture.

As mentioned above,% Arabica became popular online at its early opening, so it is defined as an online celebrity store by many people, but the factors behind its popularity depend more on the design style of% Arabica.

In decoration, as we all know,% Arabica pays great attention to the design of space, although there are already many stores around the world, each store is different, but its design style has always maintained the same tone-the minimalist route,% Arabica quickly set off a "% wind" around the world with its minimalist store features.

▲% Arabica Chengdu wide and narrow alley shop

▲% Arabica Shenzhen Cocopark store

From the design of several randomly selected stores above, we can see that the in-store style of% Arabica basically uses pure white and wooden tone, and the simple style of pure white and clean has attracted the attention of many people.

At present, there are two types of stores in% Arabica, one is Coffee shop store, which is mainly in the form of dining or takeout, and the other is Kiosk store, which is mainly coffee takeout.

In terms of quality, the coffee beans provided by% Arabica store, like the name of the store, use 100% high-quality Arabica beans. In order to ensure the quality of coffee beans, the founder also bought a farm in Hawaii to grow coffee beans and set up his own coffee raw bean company. At the same time, Arabica stores will also purchase some boutique coffee beans from the country, mainly in Africa and Central America.

On the other hand, the popularity also depends on% Arabica's own hot search physique.

% Arabica achieves the "unity of knowledge and practice" between brand concept and space design, and its idea is "See The World Through Coffee" (looking at the world through coffee). For founder Dong Hai Lin Kefan, he hopes to spread his unique ideas to all parts of the world.

He once said: "% Arabica is about my love of coffee, design and worldview." Our dream is to "plant"% Araba in unique lands and cultures around the world so that we can "see the world through coffee". Each of us only lives once, so let's explore the world we live in, set goals, have a cup of coffee, and enjoy our time together.

He believes that every coffee shop in% Arabica carries some of the local cultural attributes, and hopes that the coffee shop is not just a coffee shop, but through such a simple and minimalist space design to attract guests from all over the world to sit down for a cup of coffee and exchange different cultures.

In addition,% Arabica often combines various popular elements with interesting topics, such as launching various types of periphery, which is also full of fans.

Last,

As early as the beginning of the store, the founder of% Arabica dreamed of expanding% Arabica's stores to the whole world. Now re-opening up the Chinese market and opening stores in the northeast region also means that Donghai Linkefan is one step closer to his dream.

Photo source:% Arabica official website