Lucky unmanned coffee machine "Rui Buy" officially opened to attract investment! Lucky event analysis and product introduction

I don't know if you still remember that Luckin Coffee's unmanned retail strategy was suspended under the influence of Luckin Coffee's financial fraud in May 2020. But surprisingly, on March 8, 2021, Ruixing officially issued a notice that the unmanned coffee machine "Ruiji Buy" officially launched the promotion of investment.

This is Ruixing unmanned retail strategy suspended for 10 months, for the first time to attract investment, and to Beijing, Qingdao, Shanghai and other 38 cities. This time, Luckin Coffee's investment is the unmanned coffee machine "buy", the unmanned vending machine "Rui cost-effective" is not within the scope of investment.

As early as January 2020, Luckin Coffee announced the launch of the intelligent unmanned retail strategy at the strategy conference, launching the unmanned coffee machine "Ruijia Buy" and the unmanned vending machine "Rui cost-effective".

Luckin Coffee's unmanned coffee machine "Ruiji Buy" can make master coffee series such as American style, latte and cappuccino, as well as non-caffeine drinks. The coffee machine sells large 16oz cups with the same capacity, which meets the same standards of Luckin Coffee stores in variety and taste, and is open 24 hours a day.

And the operation is also very simple, you can place orders in advance through Wechat, Alipay and other relevant Mini Program, which sounds very simple, and you don't need to wait, that is, take and go, which is more convenient and time-saving than ordinary coffee shops.

On the other hand, the unmanned vending machine "Rui cost-effective" sells fruit juices, snacks, peripherals and other goods, and joins forces with 14 well-known suppliers such as Haoliyou, Pepsi and Mengniu to provide goods to reduce procurement costs. The biggest selling point of Luckin Coffee's unmanned vending machine is to buy e-commerce prices offline, in fact, through low prices to attract consumers. So how does Ruixing implement the "low price strategy"?

Lucky first cooperates with global product suppliers, and then buys in large quantities to obtain a certain purchase price, reduce the corresponding costs, and ensure that the prices of goods purchased by consumers through unmanned vending machines are the same as those of e-commerce. And it doesn't take a long time to transport.

Luckin Coffee launched the unmanned coffee machine "Ruiji Buy" and the unmanned vending machine "Ruihuanhuo", which are mainly used in office lobbies, enterprises, schools, airports and other public places. Instead of looking for delivery sites everywhere, users can automatically search for the nearest delivery point on APP. I have to say, Lucky's new retail strategy sounds very attractive.

In this regard, industry insiders said that Luckin Coffee unmanned retail and physical coffee shops, save the staff and decoration costs, but also reduce the rent. Make Luckin Coffee in the case of ensuring product quality, significantly reduce transaction costs, and further close to customers.

Luckin Coffee launched the unmanned coffee machine "Ruiji purchase" investment, which aims to help Luckin Coffee accelerate the expansion of customer scale and increase customer consumption frequency through the unmanned retail strategy.

According to Luckin Coffee's official investment information, if you want to apply for this unmanned coffee machine, you do not need a deposit and apply for free, but only have certain requirements for environmental space, electricity, network and food safety.

The unmanned coffee machine "Ruiji Buy" is not the first time Luckin Coffee has started a stagnant business this year.

In September 2019, Luckin Coffee's Little Deer Tea officially declared its brand independent and recruited new retail partners across the country.

In April 2020, affected by the epidemic, Little Deer Tea has been suspended nationwide.

In January 2021, the official account Luckin Coffee released a new retail partner recruitment plan, announcing the release of the franchise.

Whether it is Luckin Coffee's re-opening and joining, or the launch of the unmanned coffee machine "buy right away" strategy this time, it means that Ruixing will once again extend the matter of selling coffee to unlimited scenes, and through continuous store expansion and terminal launch, to achieve higher-density coffee service coverage across the country. The battle for the share of the domestic coffee market will also be pushed to a new and most exciting part.

* Image source: Internet

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