Who is the ancestor of milk tea? the origin of Chinese milk tea history and culture Guangdong milk tea consumption first in the country

Oh ho, milk tea is on the hot search list again

However!

This is a good thing--

Guangdong milk tea consumption ranked first in China.

As we all know, Guangdong people love tea very much, but love to drink milk tea, milk tea consumption ranking first in the country is a bit unexpected.

Today, Alipay digital life platform released spring milk tea consumption report shows: As the climate rebound stimulated milk tea consumption, overall milk tea consumption rose 10%.

In addition, milk tea is no longer the exclusive drink of young people, drinking milk tea also includes middle-aged and elderly people, milk tea is also the happy water of middle-aged and elderly people.

According to the report, the elderly used Mini programs online to order milk tea rose 25%, overall milk tea consumption rose 10%, netizens joked and laughed: "This can be bad, let them find milk tea delicious!"

From the geographical analysis, when comparing the preference of the north and the south for milk tea consumption, the report pointed out that in the TOP 10 provinces of milk tea consumption, southerners prefer milk tea more than northerners, and the south accounts for 80%. Among them, Guangdong ranks first in milk tea consumption in the country, followed by Zhejiang and Jiangsu, while the north only ranks Shandong, Shanxi and Henan. Guangdong people drink 2.5 cups of milk tea more per week than northerners.

As temperatures rose, per capita consumption in milk tea stores increased by 2 cups, while online purchases increased by 1.5 cups.

To this, netizens have said:

"There are many milk tea shops in Guangdong. A few cups a day for several days can not be repeated."

"Southerners have endless milk tea."

In fact, last year a #autumn first cup of milk tea #suddenly exploded the entire circle of friends, micro blog this topic reading even soared to 2 billion, today this topic rushed to micro bo, netizens shouted "spring first cup of milk tea also came."

As of the time of publication,#Guangdong milk tea consumption ranked first in China #after Sina Weibo hot search list has reached 94.98 million readings.

Counting up, as of last year, the real development of milk tea has a history of more than 30 years.

According to the data, the origin of milk tea comes from Mongolians, from Tibetan nomadic butter and salty milk tea, sweet milk tea invented by Arabs, to Hong Kong-style milk tea, desktop milk tea, and then to new tea drinks, the development of milk tea has also experienced a long historical process.

In recent years, the new tea industry is also unusually hot, hot to what extent? The hotpot giant Haidilao has also crossed the border with milk tea and opened several milk tea shops. Obviously, milk tea has become an indispensable "happy water" in many people's daily drinks. Looking back on the past year, according to the statistics of the "2020 New Tea White Paper," the capital invested more than 4 billion yuan in the new tea drinking track in 2020, including the head tea brand Xi tea, Naixue tea and other popular brands, such as Honey Snow Ice City, Ancient Tea Drink, Lushang Aunt, Seven sweet, happy tea and so on last year all got capital financing.

According to CBNDATA data, the market scale of new tea drinks in 2019 has reached nearly 100 billion yuan, and the growth rate of market scale CAGR from 2017 to 2019 is 48.75%. It is estimated that the market scale of new tea drinks will reach 110.2 billion yuan in 2021. Among them, after 90 and 00, it became the main consumer force of new tea drink market.

In 2019, China (traditional milk tea, traditional pure tea and new tea) market accounted for 57% of China's ready-made tea market, coffee market accounted for 35%, and other fresh-squeezed juice and fresh yogurt markets accounted for 8%.

According to the data of the Prospective Research Institute, the daily sales volume of milk tea shops in first-tier cities in 2019 is about 100 cups, the daily sales volume in second-tier cities is about 60 cups, and the daily sales volume in other third-tier, fourth-tier and fifth-tier cities is about 40 cups.

In terms of price, milk tea on the market can be divided into several large blocks, such as: high-end price, mid-end price, mass price and parity.

Among them, the high-end price is 30 yuan or above, mainly Xi tea, Naixue tea, etc., the middle-end price is between 16-20 yuan, mainly represented by tea color, tea hundred roads, etc., the mass price is before 10-16 yuan, mainly a little bit, ancient tea, parity is below 10 yuan, such as Yihetang, honey snow ice city and other brands.

As one of the new tea giants, about 49.4% of Naixue's total tea orders for the nine months ended September 30,2020 came from Naixue's tea members. In some ways, Naixue's tea financial performance was strong.

Naixue tea is a high-end ready-made tea chain brand in China. If Naixue tea is successfully listed, Naixue tea will become the first new tea in China.

As far as the whole tea market is concerned, there are still great prospects for development.

Finally, a word of caution,

Milk tea is delicious, but don't "drink" oh!

* Some data and pictures Source: Internet