Yum China and Lavazza plan to speed up store opening this year! Lavazza Cafe opens five a year.

I believe that everyone is no stranger to Yum China, such as KFC, Pizza Hut and other well-known catering brands are owned by Yum China, and in 2018 Yum China saw unlimited business opportunities in the Chinese mainland coffee market, so it founded COFFii & 喜悦 brand coffee, which focuses on the hand-brewed coffee market, in order to open up the Chinese mainland coffee market. After all, the proportion of Chinese who have come into contact with hand-brewed coffee is still relatively small. Many people are still at the stage of espresso.

And Yum China is not without reason to be optimistic about the fat piece of Chinese coffee market. For example, KFC sold nearly 140 million cups of coffee in 2019. In addition, COFFii & 喜悦 has also expanded from one company to more than 50 now, which is enough to see that coffee culture is constantly invading people's lives.

At the same time, Yum China's ambition is not only to develop its own coffee brand, but also to cooperate with the century-old Italian coffee brand Lavazza at the end of 2019 to open the first official Lavazza coffee shop in Asia in Shanghai in early 2020.

Among them, the interior decoration has also restored the style of the local Italian cafe, so that coffee lovers can also experience the charm of Italian coffee.

And this coffee shop is really very competitive. After all, it is an Italian coffee giant with a history of 100 years, and its coffee quality has also been recognized by a large number of domestic coffee lovers in just one year, so the Lavazza brand coffee shop has opened five stores in Shanghai so far.

It is precisely because of the good response from Lavazza coffee shops that Yum China and Lavazza plan to accelerate the opening of stores in 2021, including flagship stores and mini-stores, so Lavazza-branded coffee shops may also be seen in business circles or shopping malls in more cities in the country in the future.

At the same time, just a few days ago, Italian coffee giant illy Coffee also announced that it would accelerate its expansion in China, so it can be seen that the Chinese coffee market is really a big fat meat, so that all the major coffee giants want to carve up a piece of the cake. Coffee brands such as Starbucks and costa have opened stores in Chinese mainland provinces as early as 2011.

Although Lavazza Coffee and illy Coffee brands and Starbucks were coffee brands that entered the Chinese coffee market at the same time, they did not open stores in Chinese mainland in the early days. Instead, they provided coffee in major high-end hotels or sold coffee products and coffee equipment on major e-commerce platforms. This is also because the initial sales model is different, but now everyone wants to compete for a piece of cake.

It can be seen that there will be a fierce competition in the Chinese coffee market in the near future. After all, these coffee brands have a long history and have relevant experience in opening stores, but the sales forms of coffee shops are roughly the same. If they do not have their own brand characteristics, it will face great challenges. After all, the main coffee consumption of Chinese mainland is still young people, and young people in today's society are very personalized. There are also higher requirements for coffee quality and different understandings of coffee culture, so if you want to get a share in Chinese mainland coffee market, you must have your own unique style and sales philosophy in order to be recognized by the public. therefore, the entry of these overseas coffee brand giants into the Chinese coffee market is not only an opportunity, but also a challenge.

The question is, if the Lavazza Coffee Brand Coffee Shop opens in the city where everyone lives, will you want to try it and feel the charm of Italian coffee culture?

* Image source: Internet