Is it expensive for McDonald's to launch a sun latte? Is it good? What is McDonald's exchanging pills for pills?

McDonald's has never been hot in the appearance of its products, from the complained "meat-free bun" to adding a "poached egg" to an ordinary latte, which has successfully made the latte a popular style. It seems that ginger is still old and spicy.

Coffee with poached eggs? Can I drink this? It can't be a "dark cuisine"! Most netizens said they were very curious about this "poached egg" latte.

So what happened to this "poached egg" latte launched by McDonald's?

In fact, this "poached egg" latte is based on the original latte, put the "poached egg" on the coffee. Of course, McDonald's does not use real poached eggs, but made of protein cream, only sweet, will not affect the flavor of coffee.

McDonald's is also very smart, and does not put "poached eggs" directly into the latte, but provides sub-packaging, customers can complete the "assembly" process, to prevent "poached eggs" from soaking in the latte, so as not to spoil the mood of people taking pictures. I have to say, McDonald's understands the consumer psychology of young people very well.

Add "poached egg" to the coffee, in fact, this is not new. According to the Jiamen report, Shanghai's Iron hand Coffee Manufacturing Bureau metal hands has long launched a variety of "poached egg coffee", such as chilled "poached eggs", caramel cinnamon "poached eggs" and ginger "poached eggs".

The "poached Egg Coffee" of metal hands is different from McDonald's "poached Egg". Their "poached egg" is made of milk foam as egg whites, and the yolk is made of pumpkin powder and milk.

Metal hands products from the Iron hand Coffee Manufacturing Bureau are not suitable for takeout, but McDonald's "poached egg latte" provides takeout service, and McDonald's seems to be better at takeout. After all, McDonald's has never been compared to cooking, but creativity.

Some netizens said that McDonald's coffee tastes mediocre and tastes too sweet after adding "poached egg". Is this "poached egg" melted in a latte and used as a sugar bag?

In the face of the strong rise of groups, future business can be successful only if we understand the business logic of the main consumer force and know how to get close to this generation of young people.

While McDonald's main business is to hamburgers, French fries, fried chicken-based Western-style fast food, Western-style fast food for the main consumer groups are undoubtedly young people.

Now the first thing that attracts young people is no longer taste, but appearance. Like the "poached Egg Coffee" launched by McDonald's, few people praise the taste, but the novel shape of "poached egg" makes it a hot drink.

Gradually formed a phenomenon, the food can not be delicious, but the shape must be good-looking, more people are not for this "poached egg latte" taste consumption, but more want to take a picture, sign in, and send a moments by the way.

McDonald's is also well aware of the psychology of young consumers, but also seize the characteristics of consumers "like the new and hate the old", constantly pushing through the old and bringing forth the new.

Well, McDonald's made a big move a few days ago! A very interesting topic has appeared on Weibo: McDonald's has put a ball on its head.

What's going on? Between March 9 and March 11, as long as you buy a new set meal and then put a meatball head into a McDonald's restaurant, you can get two meatballs for free.

This time McDonald's marketing campaign was successful again. The activity of swapping meatballs for meatballs was interesting and interactive. Many girls actively participated, and some boys said, is it too late to have long hair?

Whether it is "poached Egg Coffee" or ball head activities, McDonald's has successfully grasped the consumption point of young people, actively interacted with young people, and then played a publicity role, but also increased the popularity of the topic.

* Image source: Internet