Consumption trend of beverage theme store design concept of beverage brand theme store

According to sources, just yesterday, the book also opened a theme store burning immortal grass, the first launch was in Wuhan, and the element was a theme store dominated by the universe.

From the pictures, we can see that the horizontal design of the store is based on the concept of a space capsule. In the open-air dining area, there are images of astronauts sitting on the moon thinking at 1:1, full of a sense of cosmos. Many consumers came to sign in on the opening day.

It is said that the renovation period of the whole store took more than five months, just to present it to consumers in the best condition. From this, we can see that theme beverage stores have become a new trend of sales model. For example, Xi Cha, Nai Xue's tea, Luckin Coffee and other beverage brands have also opened many themed coffee shops, which also means that contemporary young people are constantly improving their ability to appreciate the level of art, and have long been dissatisfied with the traditional form of beverage stores. But yearn for a beverage shop with a better environment and a stronger artistic flavor.

After all, a distinctive theme store can also attract the attention of consumers, impressive, and even wait in line to pay for it, thus attracting a large number of customers and improving the sales of brand products.

Therefore, there are many beverage theme stores on the market, among which most of the more common well-known beverage brand theme stores are cooperation with the game IP or animation cartoon IP, in addition to cross-border cooperation with novels, variety shows and so on.

The purpose is to use these different themes to attract the corresponding consumer groups to clock in, so as to publish to the social platform, it can be seen that today's beverage brands not only have product attributes, but also have the function of social attributes.

Therefore, now many well-known tea brands or coffee brands will launch some urban limited products or some cross-border joint activities, so as to attract the corresponding consumer groups to pay the bill, so as to enhance brand awareness and reputation, and get batch after batch of new consumer groups.

Happy tea has a black gold theme store, Luckin Coffee has a theme store in cooperation with the Forbidden City, and Starbucks also has a cherry blossom theme store. From this point of view, it is nothing new for the beverage industry to open a theme store.

So why are so many brands willing to spend time and money investing in theme stores? This is also because the consumption pattern of contemporary people has long changed. Instead of finding a restaurant where they can sit and eat, they pay more attention to cultural or creative beverage stores and are more willing to spend for them.

After all, there are plenty of beverage brands in the market, and there are many choices, so now consumers are not only satisfied with good taste and good fresh quality, but also begin to pursue artistic and brand-new consumption patterns, which is why they like tea. Nai Xue's tea, lucky, Starbucks and other beverage brands have launched time-limited beverage theme stores.

In addition, beverage theme shops are not only open for young people, many of them will also attract middle-aged and elderly people to come to spend money, and they are also willing to sit in the theme store to talk about the past and take pictures while drinking drinks.

And this is also due to the rise of the Internet, not only young people, but also middle-aged and old people began to come into contact with the Internet.

Therefore, when a product has a social function, its creative decoration style will spread quickly on the Internet, and it will be more able to impress consumers to spend. Therefore, it is not surprising that cultural elements have become the trend of the beverage industry and the means of brand competition.

Of course, this trend will not be out of date for the time being, but not every beverage store can make a profit, and the theme store can indeed attract passenger traffic, but the quality and innovation of the drink are also crucial. if the quality is not qualified, only the appearance is online, and there is no delicacy, it will only be forced to close down for a few months. After all, the theme store is so competitive in the market and there are so many choices, only the coexistence of appearance and delicacy. In order to win the hearts of consumers, thus promoting healthy development.

* Image source: Internet