Which company owns Berry Coffee? How many stores of Berry coffee in China have the flavor characteristics of Berry coffee beans

I don't know when a new brand of independent cafe appeared on the streets of Shanghai. It looks like 👇.

After some understanding, it was learned that Berry Coffee BELRAY COFFEE, the popular national coffee shop in Shanghai, is a new generation of coffee brand built by Dingxin International Group after Dexin, family convenience store, Kang Shifu's private beef noodles and other brands.

According to public data, Dingxin Group is jointly owned by the four Wei brothers (Wei Yingzhou, Wei Yingjiao, Wei Yingchong and Wei Yingxing). It is a well-known comprehensive food group in China, mainly engaged in convenience and catering chain business. it gathers a variety of chain brands, such as Dexter, Kang Shifu private beef noodles, Kang Shifu big-brand rice, Naxi pizza, Berry coffee, Weiquan and so on. Among them, the food division of Dingxin International Group is the largest instant noodle producer in China and the parent company of the instant noodle brand "Master Kang".

On March 4 this year, there were media reports that Tingxin International was considering going to Hong Kong for IPO, planning to raise US $800 million or include its Dexter and Kang Shifu private beef noodle business. however, there are still many uncertainties about this news, and whether it will be listed smoothly remains to be verified.

Now joining the coffee track, for Dingxin Group, the future development prospects of another industry choice.

So what's so special about this Berry Cafe?

About Berry Coffee BELRAY COFFEE

1. Management idea

In May 2020, Berry Coffee opened its first store in China at 1788 Square of Jing'an Temple, Nanjing West Road, Shanghai. It is said that at the beginning of its opening, the cafe advocated a "free and beautiful" lifestyle and adhered to the brand attitude of "pursuing and being yourself". As soon as it made its debut, it attracted a large number of consumers.

two。 Store design

From the picture below, the overall design style of the store is simple, and the icons are mainly "coffee beans" and "orange". The interior decoration retains the classic coffee colors and warm lights, giving people a very comfortable feeling in the room.

Huangpi Nan Road Store, located on the B1 floor of Yuhui, Zhonghai District

3. Store products

Berry Coffee BELRAY COFFEE focuses on the concept of 1: 1 > 2, mainly in the form of "coffee + hot food". The drinks offered in the store include tea, milk tea, special coffee and the sale of individual coffee beans, coffee cups and surrounding products. In addition, it also provides regular meals such as bread, cakes, sandwiches, spaghetti, salads and so on.

Unlike other cafes, the coffee beans offered in this cafe are mainly sold on the "original 5S coffee standard" and "93-point coffee beans", which has become the sign-in sign in the store.

5S coffee standard

Berry Coffee believes that only by strictly abiding by the 5S standard can we make a good cup of coffee. Among them, Berry Coffee's original 5S coffee standard refers to the selected coffee raw beans, gold baking process curve, certified by the international coffee evaluation organization COFFEE REVIEW (founded in 1997, is an international professional coffee evaluation organization. It is also one of the authoritative and impartial coffee evaluation organizations in ZUI) 93 high-score coffee, strictly controlled taste period, lively and bright fruit acidity.

4. Price is close to the people

The price of coffee in Berry Cafe is between 15 and 29 yuan, the price of tea is between 13 and 27 yuan, and that of baked cakes is less than 30 yuan. Generally speaking, the price is quite common. In terms of coffee price, it is comparable to Luckin Coffee but higher than Starbucks.

5. Store location and scene layout

In the store location and service scene, Berry Coffee chose the location of the coffee shop in shopping malls, shops along the street, office counters, and so on. In the service scene, the brand quickly recommended Shanghai white-collar workers with magical orange magic.

6. Store expansion speed

According to Dianping data, as of mid-March, Berry Coffee has 23 stores in Shanghai (10 stores to be opened), covering areas such as Jing'an Temple, Wujiang Road, Xintiandi and other top business areas, and has entered Zhenru and Longbai areas. in addition, except Shanghai, stores have been set up in Beijing, Guangzhou, Shenzhen and other fields. according to statistics, Berry Coffee has 6 stores in Beijing and 5 in Guangzhou. There are 6 in Chengdu, 9 in Shenzhen, 7 in Nanjing and 7 in Hangzhou.

According to related sources, the next step of the new "National Cafe" Berry Coffee is to open 10 Berry Coffee stores in Shanghai.

Even Master Kang has opened a coffee shop, and it seems that the competition in this "fengshui treasure land" of the coffee market is becoming more and more fierce.

According to the statistics of the media in the past, China's coffee market is entering a stage of rapid development. in the past, there were international giants Starbucks seizing first-and second-tier cities in the Chinese market, and then the rapid rise of Luckin Coffee, a national coffee. Plus three and a half meals, Yongpu coffee, Shijie coffee, wheat coffee, like tea, Nai Xue and other new entrants, the coffee market has made a lot of waves in the industry. At the same time, it has accelerated the development of China's coffee market.

Industry insiders said: it is expected that by 2025, China will grow into a giant coffee consumption empire of 1 trillion yuan, and coffee will become a daily drink for consumers, so it remains to be seen whether Berry Coffee, which is supported by Dingxin Group, can become a dark horse on the coffee track in the future.

* Image source: Internet

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