Luckin Coffee market analysis Luckin Coffee 2020 financial statements analysis of the latest number of stores

After the Lucky Coffee scandal last April, finally someone is willing to invest in Lucky!

On the evening of March 16, Ruixing Coffee announced on its official website that it was conducting exclusive negotiations with investors for financing of at least US $250 million. As soon as the news came out, on March 16, Eastern Time, Ruixing Coffee was in the US stock pink sheet market (so-called Pink Sheets is part of the US capital market, founded in 1913, National Quotation Bureau, NQB for short). When some listed companies delisted from NASDAQ stock markets or exchanges, or companies that could not be listed could be traded on pink sheets without regular and irregular disclosures by issuers), the stock price soared more than 57%, breaking through $9 and hitting a new high since February 5. As of the close of the day, the stock price rose 49.32% to close at $8.72/share, with a total market value of about $2.52 billion.

It is understood that the other party is PE institutions, investors are more than one, but, this investment is still in internal discussion, a period of 30 days, about the detailed investment amount, there is no specific news outflow, in addition, Ruixing coffee also pointed out that the financing transaction will be affected by various market factors and 2019 annual report, that is to say, we have to wait 30 days to know whether investors are really willing to pay for Ruixing coffee.

In fact, according to the news released before Ruixing Coffee, the current development situation of Ruixing Coffee is still relatively clear.

On January 18, Ruixing Coffee released a recruitment plan for new retail partners on its official Weixin Official Accounts and other platforms. Ruixing Coffee's re-opening and joining this time means that Ruixing's store opening speed will be accelerated again, and at the same time, the sinking market layout will be increased. As for why Ruixing Coffee re-opens and joins, Ruixing Coffee said: We hope to regain investors 'trust with better data performance.

On January 26, Ruixing Coffee said it would implement the "2021 Equity Incentive Plan" to award up to 223 million Class A common shares to employees and directors to retain, attract and motivate them by providing equity to employees and directors.

On February 5, Ruixing Coffee responded to the application for bankruptcy protection: It is good news to apply for bankruptcy protection, and stressed that the company and stores operate stably and normally, and will continue to provide consumers with high-quality, cost-effective products and services.

On February 17, Guo Jinyi also revealed the latest data on the operation of Ruixing Coffee stores in this internal letter. In 2020, the total number of Ruixing Coffee stores was nearly 4800, with nearly 100 million registered users, among which in January 2021, Ruixing opened more than 120 stores; the sales volume of ready-made drinks exceeded 300 million cups, and Ruixing Coffee launched 77 brand-new ready-made drinks in 2020; Revenue is nearly seven times that of the same period last year.

On March 8, Ruixing official news said: Has been suspended for 10 months unmanned coffee machine "Ruijiebu" business started investment attraction again, Open areas include Beijing, Shanghai, Hangzhou, Chengdu, Chongqing and other 38 cities.

At present, Ruixing Coffee still continues to operate store business, new stores are still being opened in China, and new products are constantly launched. WeChat Group continues to issue discount coupons, raffle, live broadcast, etc., which also means that Ruixing Coffee is developing towards "good".

Ruixing is also trying to expand: for example, Ruixing Coffee hopes to have 4800 to 6900 self-owned stores by 2023, and Ruixing management expects overall profitability this year based on current operational progress.

The action of Ruixing coffee self-help seems to tell everyone: Ruixing experienced a big crisis, is through all actions to achieve self-help, but in fact, has been trying to save oneself Ruixing coffee, finally whether self-help success and no one knows.

* Image source: Internet

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