McDonald's 2021 latest advertisement McDonald's released the new coffee film "start with a cup of coffee"

Today, I saw another bright advertisement from McDonald's in Taiwan, China!

As a well-known international fast food brand McDonald's McDonald's, its creative advertising has always been loved by consumers, and McDonald's brand similar creative advertising has also become one of its marketing methods. Prior to this, McDonald's also brought a lot of freshness to consumers through a variety of novel games, thus causing users to resonate and generate traffic, but McDonald's began to develop new games again. This advertisement launched by McDonald's is not quite the same as in the past.

This new McDonald's film takes the route of tenderness.

A heart-warming story about coffee.

It's really McDonald's! Warm your heart! 100 points!

In fact, in our daily social life, we often express our willingness to sit down and talk with each other by "going for a cup of xx". Coffee is also a kind of "go for a cup of xx", so people often joke that where there is coffee, there is a story, and it is true.

The creative ad, called "start with a cup of coffee", is a mini-series with a cup of coffee as the main line. McDonald's uses a cup of McCafe to string together coffee stories in several different scenes.

Photo Source: the second story of McDonald's "start with a cup of coffee"

The whole plot of the short film is mainly based on "A Cup of Coffee" and "the writer tells the barista the story of three different plots he saw and heard in McCaf é", whether it is the first cup of "encounter", the second cup of "care" or the third cup of "miss", the short film presents a very warm scene, the story has no ups and downs, but very delicate and moving. Through a short story to express what may happen in McDonald's, but also through this advertisement, McDonald's tells you in the short film: love should be timely, a lot of things are missed.

In addition, the setting of this advertisement is also very special. in the short film, the writer clearly tells three stories, but the love story between the storyteller, that is, the writer and the barista who listens to the story, has also become one of the storylines of the whole advertisement. When it comes to creative advertising, McDonald's is really awesome.

Photo Source: the fourth story of McDonald's "start with a cup of coffee"

Last year, McDonald's creative advertisement even showed that "McDonald's really opened a barber shop". Interestingly, the purpose of this barbershop opened by McDonald's in Stockholm, Sweden is to promote its own brand. through the nostalgic way in the video to enhance the transformation of traffic, because its hairstyle is like McDonald's "McDonald's", people feel nostalgic.

The style of this video is not quite the same as the above "take the warm route" video, this video is mainly nostalgic, the video imitates the style of the 1990s, looks very humorous, in short, it is very creative.

Last,

Although McDonald's invested 2.5 billion yuan to sell coffee last year, industry insiders believe that McDonald's McCoffee has just made a "new" start, and McDonald's still has a long way to go to gain access to the coffee market.

But when it comes to creative advertising, McDonald's has properly harvested a lot of traffic online.

* Image source: Internet