Tim Hortons invests $80 million in product improvements!
Tim Hortons, a coffee chain, announced a C $80 million (US $64 million) investment in Canada this year.

It is understood that this investment is mainly used to increase advertising spending, highlight menus that improve product quality, and support continuous improvement of the digital visitor experience, including customer incentive programs.
Canadian national coffee brand Tim Hortons was founded in 1964. In 1964, hockey player Tim Horton opened the first Tim Hortons ®(Tims) cafe in the small town of Hamilton, Ontario, Canada. At first, the store was just a fast food restaurant selling doughnuts, and the products were only two doughnuts and one kind of coffee. Later, because of its legendary star fame, the store became more and more popular in more than a decade. Tim Hortons is just beginning to grow, and now Tims has more than 4900 cafes around the world.

According to public information, Tim Hortons currently has more than 4800 stores in the world, of which Tims China currently has more than 100 stores, and Tim also attaches great importance to the Chinese coffee market. According to the current number of stores and future plans to open stores, the Canadian market accounts for 60%, while China accounts for more than 20%. China will become the second largest market of Tim.
On February 26th, 2019, Tims opened its first store in Shanghai and officially entered the Chinese market. 20 days later, Tims opened its second store in Shanghai Century Metropolis. 50 days later, it continued to open its third store in Shanghai Nanyang 1931. By May 2020, the number of Tims stores in the Chinese market was close to 50. Although the number of stores in China is not large, it covers stores in first-and second-tier cities. Such as Beijing, Shanghai, Hangzhou, Chongqing and so on.

Surprisingly, on May 12 last year, Canadian coffee brand Tim Hortons China announced that it had received investment from Tencent with a financing amount of 10 million RMB. Since Tim Hortons was exclusively invested by Tencent, Tim Hortons has developed rapidly in the Chinese coffee market. At that time, Tim revealed that it will open more than 1500 stores in China in the future and plans to use funds to further expand digital infrastructure construction. And cooperate with Tencent to explore the digital upgrade of online channels, while quickly opening more stores to meet the needs of consumers.
This investment is also the first round of financing for Tim in China. The second round of financing is in February this year. This round of financing is jointly invested by Sequoia Capital China Fund, Zhong Ding Capital and Tencent. It will be used to continuously increase the investment of Tims Coffee in the Chinese market. After this financing, Tim also put forward a clear store opening plan. It is expected that more than 200 new cafes will be added in 2021, including standard stores, Tims Go stores and theme stores. Plans to open 1500 cafes across the country in the next few years remain unchanged and will try to enter the coffee retail sector.

Industry insiders said: according to the current opening rate of Tims, it is not surprising that 1500 stores will be opened in the Chinese market in the next few years.
* Image source: Internet
- Prev
The relationship between China and Luckin Coffee Lu Zhengyao, former chairman of Luckin Coffee, 270 million yuan equity has been frozen!
Lu Zhengyao, former chairman of Luckin Coffee, was revealed to have frozen his stake in Weibo on March 22nd. According to the official website of APP, Lu Zhengyao Lu Zhengyao was frozen. The company that froze the equity was Shenzhou Youche Co., Ltd., the executive court was Beijing No. 1 Intermediate people's Court, and the equity was frozen for 270 million yuan, 270 million yuan for three years.
- Next
Blocked Suez Canal, shortage of shipping containers, global price of Arabica coffee beans may soar
Professional coffee knowledge exchange more coffee bean information follow coffee workshop (Wechat official account cafe_style) according to Bloomberg, coffee supply in the United States is shrinking, wholesale prices are soaring, the global shortage of shipping containers has hit the food trade, and the hard-hit market is preparing for further impact. Although Brazil produced record coffee in 2020, the United States
Related
- The design principle of the V60 filter cup! Why is the V60 filter cup called V60? What is the difference between a V60 hand-brewed coffee filter cup and a cake filter cup? Who invented the V60?
- Why does mocha pot coffee smell burnt? How to adjust the coffee extract in the mocha pot? What should I do if the coffee in the mocha pot is burnt? Why is mocha pot coffee so easy to overpower?
- Why can't cappuccinos be made takeout? What is the ratio of coffee to milk in a cappuccino? How thick is the milk foam in capuccino? What does Capuccino mean?
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m