Which country is oatmeal milk oatly from? Oatmeal milk OATLY in the United States market is in short supply!

According to snack Dai and Bloomberg, the "Internet celebrity" oatmeal brand OATLY (Oh Maili) is in short supply in the US market.

It is understood that due to the delay in the construction of the factory due to the growing demand for oatmeal milk and epidemic factors, the US market of OATLY, the world's largest Swedish oatmeal brand, is in short supply. The regions where OATLY is in short supply in the US include Starbucks, FreshDirect, the US online retailer, supermarkets and the official website of Oatly.

Oat milk was born as early as 30 years ago, but it only appeared on this list in recent years, and it grew at an astonishing rate. It took only 4 or 5 years to surpass many categories that have grown in the United States for decades, such as soy milk, coconut milk and so on. Among them, the entry of OATLY has also rapidly catalyzed the entire American oat milk market.

It is understood that all the products sold by OATLY in China are imported, but as of press time, there is no news that a shortage in the US market will affect the supply of Chinese products.

OATLY said the plant is currently under construction and will produce enough oatmeal milk to meet market demand in the next few months.

Earlier this month, oatmeal brand OATLY also announced plans to build a new factory. However, the factory is set up in the UK and purchases oats in the UK to supply the British market. In addition, the new factory will become "one of the largest plant-based dairy factories in the world", with an annual production capacity of 300 million litres of oatmeal and an annual output of 450 million litres. The plant is expected to open in the first quarter of 2023.

At present, OATLY has entered more than 20 countries around the world, has three factories, and has settled in tens of thousands of cafes across the country, but OATLY is not satisfied with doing a good job of coffee shop business.

Due to the current consumption trend, oatmeal milk has become a new "companion" of coffee, among which oatmeal milk represented by Oatly has taken the lead in cafes. As we have reported before, the reason why OATLY is so popular depends on the promotion in boutique cafes. According to statistics, OATLY moved into more than 2000 cafes in just 5 to 6 months, and then because some larger restaurant and coffee chains also took the initiative to talk to OATLY. Since then, the reputation of oatmeal milk OATLY has gradually become known. For details on why oatmeal milk OATLY is in such great demand in the coffee market and the development of OATLY, please see this article: why does oatmeal milk OATLY own more than 10, 000 cafes? )

Affected by the epidemic, OATLY previously said: coffee consumption is moving to the home or office, in order to meet the market demand, in addition to the new factory and cooperation with boutique cafes, OATLY's sales channels also include retail, e-commerce and special channels. OATLY said it will step up efforts to develop the C-end market.

In implementing this plan, OATLY has made new changes to its products and consumption scenarios.

For example, in the consumption scene, OATLY plans to put its main position online, and will also enter some offline retail channels; it will also develop more new products in products, such as introducing existing products from Europe and the United States.

In addition to the US market, OATLY is also one of the hot development areas in the Chinese market. OATLY even said: to build local capacity in China, if nothing happens, the Singapore plant is expected to be completed this year and will become OATLY's first Asian plant in Asia, but so far, OATLY has not disclosed the exact timing of the establishment of the Singapore plant and the details of Chinese capacity.

* Image source: Internet

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