What is creative coffee and how to make it? Why is creative coffee becoming more and more popular?

I wonder if you have noticed that after the special "Black Swan" incident of the 2020 epidemic, many independent cafes have also disappeared from the public's view, and at the same time, there are many new coffee brands. the birth of some new coffee has also created more new possibilities for boutique coffee, such as: more and more coffee brands have set their sights on a new product line-"creative coffee" market. Many librarians quietly add eye-catching "creative coffee" to their menus.

What is "creative coffee"?

By implication, "creative coffee" refers to the integration of more elements into coffee. To put it simply, it is the form of "coffee + xx". Of course, what we are talking about here is "form", which does not mean that creative coffee is to add other things to the coffee at will.

The emphasis behind creative coffee is still "delicious coffee".

At first, creative coffee also refers to fancy coffee, adding milk, chocolate sauce, etc., etc., but now creative coffee has more "new forms"-including taste, taste and design, and so on. In addition, many cafes create creative coffee with a variety of inspiration sources and product names, which are no longer limited to traditional coffee forms. Such as "meteorite latte", "coffee cola" and "sausage ice coffee" and so on.

Looking through the past trends of coffee brands in the coffee industry, it is not difficult to find that there are quite a lot of coffee brands in the coffee field.

In terms of big brands, Starbucks, the world's largest coffee chain, opened a flagship store in Beijing in 2018, followed by a number of new alcoholic coffee drinks; in 2019, Starbucks launched eight new drinks-play ice flavor. because of its good appearance, a large number of Starbucks fans are scrambling to go to Starbucks stores.

The meteorite latte launched by domestic chain coffee brand Luckin Coffee has also stood out from many products on the menu and received a good response.

In addition, Seesaw Coffee, the representative of the local creative boutique coffee chain established in 2012, has also won the hearts of consumers with the innovation of creative coffee. According to statistics, from 2019 to 2020, Seesaw's sales of creative coffee alone increased by 300% and the repurchase rate was 35%.

The next-door workshop, founded in 2015, was also selected by Ali for the unique characteristics of creative coffee, which was featured in the 2019 Taobao creation Festival. According to statistics, the next-door workshop sold more than 6000 cups of coffee in 14 days.

More special creative coffee also includes "Chuanbei Coffee" and "Hot Coffee Coffee". Chuanbei Coffee is extracted by grinding Fritillaria from Jiuzhaigou, Sichuan Province, together with coffee, and adding mint element; hot coffee coffee is the representative element of Sichuan chili into the coffee, while using bamboo element as a container to select special coffee beans, low temperature and slow extraction, these two creative coffees come from YECLIP COFFEE in Chengdu.

It is obvious that the coffee industry has gradually incorporated "creative coffee" as a new product into the menu in cafes, so why is creative coffee becoming more and more popular?

For many consumers, creative coffee has become one of the driving forces for consumers to try new things and buy coffee. More importantly, these products resonate with them. Compared with traditional coffee, creative coffee emphasizes creative play. Therefore, creative coffee also has the characteristics of high appearance, strong interaction and more acceptable taste. Creative coffee shows consumers its creative play in terms of vision, touch and taste. This may be the key reason for the strong blessing of consumers.

Nowadays, as more and more cafes launch creative coffee, how to ensure the ability of continuous product innovation and how to talk about their own brand culture will also become a problem worth pondering in the coffee industry. but no matter what kind of creative coffee, the most important thing is to "taste good and stand scrutiny", this is the essence of creative coffee.

Finally, according to the demand of the market, do you think that creative coffee will become the mainstream trend in cafes?

* Image source: Internet