Nestl é adds 230 million yuan to the Chinese market! Nestl é launches three new coffee flavor products
After Nestl é announced on May 22 last year that it would spend 100 million Swiss francs (730 million yuan) to expand its manufacturing operations in China, Nestl é added another 230 million to the Chinese market.
Nestl é, the world's largest food company, announced an additional 230 million yuan for its high-end pet food business on April 2.
Nestl é announced the official launch of two phases of the pet dry food and wet food canned food production line on March 31, with an additional investment of 230 million yuan on the basis of the investment announced last year, to further enrich Nestl é's food category in China, the Securities Daily reported.
It is worth noting that the total investment of Nestl é in Tianjin has exceeded 1 billion yuan in the past two years.
The first phase of the capital increase project launched by Nestl é will be used to build the capacity to produce pet prescription food. in the future, the project will become the first Nestl é plant in Asia and Africa and the fourth in the world to be equipped with high-end professional prescription grain industry capacity. The project will be put into production by the end of this year.
The second phase of Nestl é investment will be used to build a new high-end pet wet food canned production line.
After the two phases of capital increase and expansion, Nestl é will double the area of pet food production in Tianjin.
Nestl é said that this is also a new milestone in the local R & D and production of Nestl é pet food business.
In addition, in addition to the key business support in the field of pet food, coffee is also one of the more obvious growth businesses of Nestl é in China in recent years. Nestl é also attaches great importance to the coffee business.
According to foreign media reports, Nestl é has launched three new coffee flavor products in its S.PellegrinoEssenza flavor bubble mineral water product portfolio.
The new coffee flavor products include vanilla and coffee flavor combinations, cocoa and coffee flavor combinations and caramel and coffee flavor combinations.
At the same time, Nespresso, a coffee maker owned by the Swiss Nestle Group, recently launched a new concept flagship store in Vienna, Austria.
According to reports, the new concept flagship store uses a number of innovative models, including five customer-centered "art experiences".
The new concept flagship store will first be put into trial operation in Austria and is planned to be rolled out globally in the next five years.
This month, Nestl é's Nespresso Nestl é Coffee also announced an investment of about 117 million Swiss francs (880 million yuan) to expand its Swiss production and sales center, which will be used to expand its production and sales center in Avenches, Switzerland, as well as three new production lines and the expansion of its distribution center.
As the world's largest food manufacturer, Nestl é is developing into a more diversified market.
* some sources: economic Observer, Securities Daily
* Image source: Internet
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