Nestl é adds 230 million yuan to the Chinese market! Nestl é launches three new coffee flavor products
After Nestl é announced on May 22 last year that it would spend 100 million Swiss francs (730 million yuan) to expand its manufacturing operations in China, Nestl é added another 230 million to the Chinese market.
Nestl é, the world's largest food company, announced an additional 230 million yuan for its high-end pet food business on April 2.
Nestl é announced the official launch of two phases of the pet dry food and wet food canned food production line on March 31, with an additional investment of 230 million yuan on the basis of the investment announced last year, to further enrich Nestl é's food category in China, the Securities Daily reported.
It is worth noting that the total investment of Nestl é in Tianjin has exceeded 1 billion yuan in the past two years.
The first phase of the capital increase project launched by Nestl é will be used to build the capacity to produce pet prescription food. in the future, the project will become the first Nestl é plant in Asia and Africa and the fourth in the world to be equipped with high-end professional prescription grain industry capacity. The project will be put into production by the end of this year.
The second phase of Nestl é investment will be used to build a new high-end pet wet food canned production line.
After the two phases of capital increase and expansion, Nestl é will double the area of pet food production in Tianjin.
Nestl é said that this is also a new milestone in the local R & D and production of Nestl é pet food business.
In addition, in addition to the key business support in the field of pet food, coffee is also one of the more obvious growth businesses of Nestl é in China in recent years. Nestl é also attaches great importance to the coffee business.
According to foreign media reports, Nestl é has launched three new coffee flavor products in its S.PellegrinoEssenza flavor bubble mineral water product portfolio.
The new coffee flavor products include vanilla and coffee flavor combinations, cocoa and coffee flavor combinations and caramel and coffee flavor combinations.
At the same time, Nespresso, a coffee maker owned by the Swiss Nestle Group, recently launched a new concept flagship store in Vienna, Austria.
According to reports, the new concept flagship store uses a number of innovative models, including five customer-centered "art experiences".
The new concept flagship store will first be put into trial operation in Austria and is planned to be rolled out globally in the next five years.
This month, Nestl é's Nespresso Nestl é Coffee also announced an investment of about 117 million Swiss francs (880 million yuan) to expand its Swiss production and sales center, which will be used to expand its production and sales center in Avenches, Switzerland, as well as three new production lines and the expansion of its distribution center.
As the world's largest food manufacturer, Nestl é is developing into a more diversified market.
* some sources: economic Observer, Securities Daily
* Image source: Internet
- Prev
Starbucks store styling design Starbucks opened a yacht cafe
Starbucks has come up with a new move! This time Starbucks continued to invest heavily in opening a yacht cafe! Needless to say, let's start with a wave of photos. According to reports, the new Starbucks store from Taiwan, China, the store is a single-family two-story building, specifically located in Toucheng Town, Ilan County (near Toucheng Station). In terms of shape, the reason why it is a yacht cafe is because
- Next
How is the coffee quality of McCoffee McDonald's launched the country's first McCoffee new energy car!
A mobile coffee cart was found on the pedestrian street at the south entrance of Wangfujing in Beijing, the World wide Web reported. The mobile coffee car is McDonald's McCoffee new energy car, and it is also the first McCoffee new energy car in the country, according to the merchant. Up to now, there are nearly 300 McCoffee in McDonald's restaurants in Beijing, and all of them can order and deliver food online and offline through all channels.
Related
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?
- Do I have to steam my hand-brewed coffee? What is the function of drip coffee steaming? What is the purpose of steaming hand-brewed coffee? Can I make coffee by hand without steaming it?
- Is SOE a single origin coffee? What is the reason why SOE American style is too sour and SOE latte is too bitter?