How is the coffee quality of McCoffee McDonald's launched the country's first McCoffee new energy car!

A mobile coffee cart was found on the pedestrian street at the south entrance of Wangfujing in Beijing, the World wide Web reported.

The mobile coffee car is McDonald's McCoffee new energy car, and it is also the first McCoffee new energy car in the country, according to the merchant.

Up to now, there are nearly 300 McCoffee in McDonald's restaurants in Beijing, and all of them have realized convenient service modes such as ordering food and taking out food through all channels online and offline.

On November 16 last year, the news that McDonald's invested 2.5 billion yuan to attack the Chinese coffee market sparked a heated debate in the coffee industry. McDonald's coffee brand McCaf é announced that it would invest 2.5 billion yuan in the next three years to accelerate the distribution of the mainland coffee market. Many industry insiders said: McDonald's "small yellow cup" is going to seize the coffee market!

McDonald's also said: McDonald's restaurants in Beijing, Shanghai, Guangzhou and Shenzhen will be the first to cover Beijing, Shanghai, Guangzhou and Shenzhen this year, and will be fully stationed in Nanjing, Hangzhou, Fuzhou, Xiamen, Tianjin, Chengdu and Suzhou in 2021. It is estimated that by 2023, more than 4000 McCoffees across the country will provide high-quality, cost-effective handmade coffee, and McDonald's is by no means on a whim.

Earlier, McCoffee upgraded a brand new store in Xujiahui, Shanghai, with a separate handmade coffee maker and hand-brewed coffee bar, such as:

However, at present, the restaurant is still a McDonald's restaurant. As to whether McCoffee will open its own independent restaurant in the future, Zhang Jiayin, CEO of McCoffee China, said: "if it reaches a large scale, we will think that its possibilities are unlimited. Because McCoffee itself is a sub-brand, it can give customers a different brand feeling from McDonald's parent brand, so we will definitely carefully consider where the possibility of development can be developed in the future. "

So far, McCoffee has 1500 stores, most of which are located in Beijing, Shanghai, Guangzhou and Shenzhen, so what is McDonald's advantage in this highly competitive coffee field?

As we all know, McCoffee uses a light asset model. To put it simply, McCoffee does not need to open its own store. McCoffee uses the space of the existing McDonald's restaurant to set up a separate coffee counter and introduce professional coffee production equipment. Coffee is made by professional baristas, which is one of its advantages.

Secondly, McCoffee defines itself as a high-quality, cost-effective handmade coffee, in which the high quality is hand-ground coffee. In the product, the upgraded McCoffee uses the new M10 blend beans, which are made from 100% Arabica coffee from Brazil, Colombia, Ethiopia and Rwanda. On the other hand, the high performance-to-price ratio is shown in the price. The price of the brand-new upgraded wheat coffee has not increased, and the price range is still about 20 yuan. On the basis of the choice of coffee beans and handmade coffee, compared with convenience store coffee, the price of wheat coffee is lower per cup.

In addition, McCoffee is now online with WeChat Mini Programs with the function of food delivery, providing users with monthly McCoffee cards, buy four get one free and other preferential activities through the digital platform, coupled with the blessing of a lot of McDonald's resources. McCoffee can better expand more consumption scenes, achieve online and offline full-channel food delivery, covering offline counters, mobile phone ordering and delivery platforms, and so on.

Judging from the above advantages, McCoffee does have its own advantages in the field of coffee. As for whether McCoffee can make everyone's eyes shine in 2023, let's wait and see.

* Image source: Internet