Coca-Cola replaces New 2021 Packaging Coca-Cola logo Design concept

For Coca-Cola, the hottest news this year is that Coca-Cola needs to change its paper bottle packaging!

However, in addition to the news that Coca-Cola needs to change the packaging of paper bottles, Coca-Cola recently announced a new product-- Coca-Cola has a brand new packaging for 2021.

Compared with the previous packaging style, the design of the new packaging is more concise.

The specific comparison is as follows:

Image above: old package

Below: new package

It is understood that Coca-Cola will be its main products, including Coca-Cola, Diet Coca-Cola and Coke Zero for a unified visual upgrade, the new packaging continues the 2015 "one brand" strategy, from the above picture, you can clearly see: the new packaging LOGO in the position of "moving up", but also removed the classic ribbon decoration, the overall feel relatively small and fresh.

Among them, the Coca-Cola series is upgraded with a combination of "red + white"; Diet Coke uses a combination of "red + silver"; and Coke Zero uses a combination of black LOGO and classic red, resulting in a higher overall LOGO identity.

Overall, the new packaging of Coca-Cola 2021 has changed from complexity in 2015 to simplicity in 2021, and this change in design style has made the brand more prominent.

In fact, as early as the end of last year, Coca-Cola launched a more environmentally friendly design and packaging product.

The new package consists of a paper shell with a plastic lining and a recyclable plastic lid called "Adez". The whole paper bottle is jointly developed by the Coca-Cola Brussels Laboratory and Denmark's Paboco. The packaging is designed to further highlight the concept of environmental protection and sustainability.

From the point of view of the appearance, the new paper packaging adopts a more straight cylindrical design, the upper part is smooth and can be printed LOGO, while the lower part is designed with wrinkles, the raised texture is more convenient to hold, and it also makes it look more paper texture. the biggest innovation of the packaging is made of Nordic wood pulp paper on the material, and there is a layer of biomaterial protective film on the inner wall. It is said that this material is 100% recyclable and degradable.

In addition to deep ploughing packaging design, Coca-Cola China also opened a flagship clothing store in January 2021, which is also Coca-Cola's first flagship clothing store in China. Coca-Cola said at the time: through the launch of the flagship store, Coca-Cola hopes to extend the meaning of the Coca-Cola brand to lifestyle trends and provide wardrobe solutions for China's younger generation.

However, whether it is changing the new packaging or opening the first flagship clothing store in China, it will eventually return to the consumer group, and it is also important whether the new products can be recognized by the market.

According to public information: Coca-Cola was born in Atlanta, Georgia, on May 8, 1886. Pharmacist John Pemberton created a flavor syrup and took it to his neighborhood pharmacy. After mixing syrup with soda, he created this unique soft drink that can be sold in the cold drink cabinet. Its partner and accountant Frank Robinson named the drink "Coca-Cola." And designed a unique font with trademark which has been used up to now.

* Image source: Internet

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