Luckin Coffee's first coffee roasting base is officially put into production. Can Luckin Coffee make a comeback?
Since Ruixing Coffee received US $240 million from Dazheng Capital, whether Ruixing Coffee can make a comeback has once again become the focus of attention.
Today, Lucky Coffee announced another piece of important good news.
Ruixing Coffee's first coffee roasting base was officially put into operation.
According to Ruixing, the first coffee baking base is located in Ningde City, Fujian Province, with a total investment of 210 million yuan, covering an area of 45,000 square meters and an annual baking capacity of 15,000 tons of coffee beans. The base is equipped with a full set of imported equipment, such as Brambati, Goglio, Rama, etc., which can realize fully automatic production from raw bean processing, baking, packaging, palletizing to storage. It is the first intelligent production base in China to realize full production line automation at present.
The official production of Ruixing Coffee Roasting Base marks the further deep cultivation of Ruixing Coffee in the whole industry chain. In addition, according to Beijing News, Ruixing Coffee also purchases high-quality coffee beans from all over the world by using its own coffee supply chain system, including fine coffee beans from Yunnan, China, realizing the upgrading of the whole industry chain of high-quality raw beans + efficient supply chain + unique roasting production processing mode + high-quality terminal service.
Zhou Weiming, senior vice president of Ruixing Coffee Product Line, said that the completion and production of Ruixing Coffee Roasting Base marks the gradual opening up of Ruixing Coffee and the extension of the whole industry chain, which can control the coffee quality in the whole process and provide high-quality, cost-effective and convenient products.
Ruixing Coffee Lucky Coffee is a domestic emerging coffee brand founded by Qian Zhiya, former CEO of Shenzhou Youche Group. It is also a typical representative of new retail coffee in China. It was founded on October 31,2017. It successfully entered the six capital markets in May 2019. On June 29,2020, it was suspended on NASDAQ and delisted for filing.
Since the beginning of this year, Ruixing Coffee has opened a number of new stores in areas with strong growth potential, while closing some existing underperforming stores. Ruixing even announced: It is hoped that there will be 4800 to 6900 self-operated stores by 2023. According to Ruixing Coffee's official website, as of December 31,2019, there are 4507 direct-operated stores. Due to financial events, the number of Ruixing Coffee stores has been reduced to 3898. In February 2021, Guo Jinyi, chairman and CEO of Ruixing Coffee, disclosed in an internal letter sent to employees that the total number of stores in 2020 will be nearly 4800 (including franchised stores). Over 300 million cups of ready-made drinks have been sold.
Now Ruixing Coffee has gained capital support again, and Ruixing Coffee's refinancing and debt restructuring plan has made a new step forward. This series of actions means that Ruixing is alive again.
So, what will happen next, we'll wait and see.
* Image source: Internet
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
- Prev
Starbucks Cup has changed Starbucks launches new environmentally friendly Starbucks Space Bear Series Star Cup
Oh, boy! Starbucks has also come up with a new style cup! On March 30th, GOODGOOD announced on its official Weibo that it had stepped out of the circle and announced that it would bring its own cup to its new product line in the future. It is understood that Starbucks launched such cups out of the concept of environmental protection. In order to encourage people to adhere to environmental protection actions, Starbucks has launched a series of future starships.
- Next
Coca-Cola replaces New 2021 Packaging Coca-Cola logo Design concept
For Coca-Cola, the hottest news this year is that Coca-Cola needs to change its paper bottle packaging! However, in addition to the news of changing the packaging of paper bottles, Coca-Cola recently announced that its new product, Coca-Cola, has a brand new packaging for 2021. Compared with the previous packaging style, the design of the new packaging is more concise. With
Related
- The sales look strange! Lucky's new cream top encountered a problem!
- Unexpectedly! Is the last store in Guming Xi'an closed?!
- Flavor characteristics of alo Hamathiu coffee in Sidamobansa, Ethiopia! Flavor characteristics of coffee beans in Ethiopia 74158, the world's top ten coffee producing areas!
- What is the reason why the coffee brewed in the mocha pot is bitter and sprayed with double ponytails? Should I use light or medium to deep roast coffee beans to make mocha pot coffee?
- Is the extracted flavor of hand-brewed coffee metaphysics? Hand-brewed single-item boutique coffee grinding ratio, water temperature time, which parameter is the most important?
- What ratio of milk and coffee should I use to make-86°Cdirty? Should I use a frozen cup or a refrigerated cup to make dirty coffee?
- What is the difference between decaf coffee and regular coffee? Can caffeine intolerance be combined with decaffeinated coffee? What are the methods to treat decaf coffee?
- Do I need to pick defective beans for Italian hand-brewed single-piece coffee? What is the difference between the mouldy beans, black beans, insect eaten beans, Quake beans in coffee?
- What does the flow distance and flow rate of Italian latte pull flowers mean? Share tips on making coffee flowers, love leaves, tulip patterns!
- How to control the concentration and extraction rate of hand-brewed coffee? What does the powder and water ratio, concentration and extraction rate of hand-brewed coffee mean?