Luckin Coffee's first coffee roasting base is officially put into production. Can Luckin Coffee make a comeback?
Since Ruixing Coffee received US $240 million from Dazheng Capital, whether Ruixing Coffee can make a comeback has once again become the focus of attention.
Today, Lucky Coffee announced another piece of important good news.
Ruixing Coffee's first coffee roasting base was officially put into operation.
According to Ruixing, the first coffee baking base is located in Ningde City, Fujian Province, with a total investment of 210 million yuan, covering an area of 45,000 square meters and an annual baking capacity of 15,000 tons of coffee beans. The base is equipped with a full set of imported equipment, such as Brambati, Goglio, Rama, etc., which can realize fully automatic production from raw bean processing, baking, packaging, palletizing to storage. It is the first intelligent production base in China to realize full production line automation at present.
The official production of Ruixing Coffee Roasting Base marks the further deep cultivation of Ruixing Coffee in the whole industry chain. In addition, according to Beijing News, Ruixing Coffee also purchases high-quality coffee beans from all over the world by using its own coffee supply chain system, including fine coffee beans from Yunnan, China, realizing the upgrading of the whole industry chain of high-quality raw beans + efficient supply chain + unique roasting production processing mode + high-quality terminal service.
Zhou Weiming, senior vice president of Ruixing Coffee Product Line, said that the completion and production of Ruixing Coffee Roasting Base marks the gradual opening up of Ruixing Coffee and the extension of the whole industry chain, which can control the coffee quality in the whole process and provide high-quality, cost-effective and convenient products.
Ruixing Coffee Lucky Coffee is a domestic emerging coffee brand founded by Qian Zhiya, former CEO of Shenzhou Youche Group. It is also a typical representative of new retail coffee in China. It was founded on October 31,2017. It successfully entered the six capital markets in May 2019. On June 29,2020, it was suspended on NASDAQ and delisted for filing.
Since the beginning of this year, Ruixing Coffee has opened a number of new stores in areas with strong growth potential, while closing some existing underperforming stores. Ruixing even announced: It is hoped that there will be 4800 to 6900 self-operated stores by 2023. According to Ruixing Coffee's official website, as of December 31,2019, there are 4507 direct-operated stores. Due to financial events, the number of Ruixing Coffee stores has been reduced to 3898. In February 2021, Guo Jinyi, chairman and CEO of Ruixing Coffee, disclosed in an internal letter sent to employees that the total number of stores in 2020 will be nearly 4800 (including franchised stores). Over 300 million cups of ready-made drinks have been sold.
Now Ruixing Coffee has gained capital support again, and Ruixing Coffee's refinancing and debt restructuring plan has made a new step forward. This series of actions means that Ruixing is alive again.
So, what will happen next, we'll wait and see.
* Image source: Internet
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