How about Huaihai Road Joe Coffee? Joe Coffee Brand Story Joe Coffee also sold bags!
Another time-honored brand stepped out of the "new height" across the border.
Joe Coffee bought a bag!
It is understood that in the past two days, a lot of black and white posters have been posted on the facade of Qiao Coffee on Huaihai Middle Road in Shanghai. After careful understanding, we know that it is Qiao Coffee and Chen Danyan who are selling bags.
This Shanghai bag is brown in color and is known as the "latte bag".
In fact, Joe Coffee is also a cross-border joint brand, and the history is not small.
Qiao Coffee is jointly created by Qiao Jiaga, a century-old pastry shop in Shanghai, and "Lutian Family", a well-known hand-made coffee club in Mudu boutique coffee circle. it is produced in the form of boutique coffee with traditional pastries.
Lutian family is a Japanese boutique coffee shop, which is good at selecting and baking coffee beans. The coffee beans used in Qiao coffee shop are baked by Lutian family, while Qiao Jiazhi on Huaihai Road provides traditional pastries. The two sides work together to provide Joe Coffee with a novel combination of traditional pastry and coffee.
According to the data, Qiao Jiazhu is an old brand in Shanghai, which was founded in 1909 and mainly produces traditional Chinese cakes and delicates. among them, "Qiao Jiachu" as a century-old brand, its pastry production skills have been listed as the intangible cultural heritage of Shanghai. Qiao Jiazhuang boldly played across the border at the end of 2019 and opened a very special cafe-Joe Coffee at 1314 Huaihai Road. With a new image of being young and rich. It has caused a new upsurge of traditional pastry with espresso, while the addition of hand-made coffee has further enriched the menu of "Joe Coffee".
"Joe Coffee" gives people a new feeling. When it first opened, it was very popular in Shanghai Modu market. Coupled with the threshold and price of Joe Coffee, it caused quite a stir in the foodie circle. In April 2020, Qiao Coffee, an online celebrity produced by Qiao Jiaji, a time-honored brand, launched a cross-border combination of "Rehabilitation Coffee", which also attracted a lot of white-collar workers who returned to work during the epidemic to come to taste fresh. At that time, many consumers who went to sign in also said that Joe's traditional pastry with coffee sounded irrelevant, but the spark from the collision was really unexpected.
As a coffee brand founded by Qiao Jiaga, a century-old brand, time-honored brands are also seeking transformation and innovation. Qiao Coffee has sold Shanghai "latte bag" across the border, which is actually a combination of "tradition" and "innovation". One of the manifestations of promoting transformation.
* Image source: Internet
FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
- Prev
"Anti-Milk" Oat Milk Brand OATLY's ambition is the difference between listed oatmeal milk and ordinary milk
Online celebrity Oat Milk OATLY announced on April 19 that it had submitted a prospectus to the US Securities Regulatory Commission to raise $100m for a Nasdaq listing. As of December 31, 2020, OATLY provided dozens of oatmeal milk products to about 60, 000 retail stores and 32000 coffee shops worldwide, with total revenue of $421 million in 2020, up 106.5 per cent from $204 million in 2019, according to the prospectus.
- Next
The production of Jamaica Blue Mountain No. 1 coffee beans in the 2021 season is expected to be reduced by more than 50% compared with the same period!
Professional coffee knowledge exchange more coffee bean information Please pay attention to the coffee workshop (Wechat official account cafe_style) since late October last year, Jamaica has been hit by wave after wave of natural disasters, resulting in chaos, houses, roads, farmland plants have been affected to varying degrees. There are also many Blue Mountains in the Blue Mountain Coffee growing area that we are most concerned about.
Related
- Can you make coffee with cola? Is hand-brewed coffee and iced coke good?
- How long will coffee beans go bad? Is the shelf life of coffee beans 12 months? How to tell if the coffee is bad?
- What is "extremely light roasted coffee"? The difference between Nordic roasted coffee and Japanese deep-roasted coffee
- Why does Ice-Drip coffee smell wine when it is left for a long time? How many days is recommended to finish drinking ice drops? Why do I feel astringent when I just made ice drops?
- Why are there so few coffee shops selling avgado? What kind of ice cream tastes good for Avgado? The origin of Affogato, the taste of making
- How to choose props for beginners in coffee pulling? What equipment do I need to teach myself latte?
- Should the direction of hand-brewed coffee circle be from inside out or from outside to inside? How to teach the size of the coffee circle
- There are many ways to make mocha pot latte. How to add milk to Mocha pot coffee is better to drink? Can a mocha pot be extracted with milk?
- Why can't the flavor of hanging ear coffee be brewed? How to control the concentration of coffee during the season?
- Barista's professional knowledge sharing: Is there a difference between latte and piccolo and Gibraltar Cotado? What is Blue Bottle Coffee's signature milk coffee?