How about Huaihai Road Joe Coffee? Joe Coffee Brand Story Joe Coffee also sold bags!
Another time-honored brand stepped out of the "new height" across the border.
Joe Coffee bought a bag!
It is understood that in the past two days, a lot of black and white posters have been posted on the facade of Qiao Coffee on Huaihai Middle Road in Shanghai. After careful understanding, we know that it is Qiao Coffee and Chen Danyan who are selling bags.
This Shanghai bag is brown in color and is known as the "latte bag".
In fact, Joe Coffee is also a cross-border joint brand, and the history is not small.
Qiao Coffee is jointly created by Qiao Jiaga, a century-old pastry shop in Shanghai, and "Lutian Family", a well-known hand-made coffee club in Mudu boutique coffee circle. it is produced in the form of boutique coffee with traditional pastries.
Lutian family is a Japanese boutique coffee shop, which is good at selecting and baking coffee beans. The coffee beans used in Qiao coffee shop are baked by Lutian family, while Qiao Jiazhi on Huaihai Road provides traditional pastries. The two sides work together to provide Joe Coffee with a novel combination of traditional pastry and coffee.
According to the data, Qiao Jiazhu is an old brand in Shanghai, which was founded in 1909 and mainly produces traditional Chinese cakes and delicates. among them, "Qiao Jiachu" as a century-old brand, its pastry production skills have been listed as the intangible cultural heritage of Shanghai. Qiao Jiazhuang boldly played across the border at the end of 2019 and opened a very special cafe-Joe Coffee at 1314 Huaihai Road. With a new image of being young and rich. It has caused a new upsurge of traditional pastry with espresso, while the addition of hand-made coffee has further enriched the menu of "Joe Coffee".
"Joe Coffee" gives people a new feeling. When it first opened, it was very popular in Shanghai Modu market. Coupled with the threshold and price of Joe Coffee, it caused quite a stir in the foodie circle. In April 2020, Qiao Coffee, an online celebrity produced by Qiao Jiaji, a time-honored brand, launched a cross-border combination of "Rehabilitation Coffee", which also attracted a lot of white-collar workers who returned to work during the epidemic to come to taste fresh. At that time, many consumers who went to sign in also said that Joe's traditional pastry with coffee sounded irrelevant, but the spark from the collision was really unexpected.
As a coffee brand founded by Qiao Jiaga, a century-old brand, time-honored brands are also seeking transformation and innovation. Qiao Coffee has sold Shanghai "latte bag" across the border, which is actually a combination of "tradition" and "innovation". One of the manifestations of promoting transformation.
* Image source: Internet
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
- Prev
"Anti-Milk" Oat Milk Brand OATLY's ambition is the difference between listed oatmeal milk and ordinary milk
Online celebrity Oat Milk OATLY announced on April 19 that it had submitted a prospectus to the US Securities Regulatory Commission to raise $100m for a Nasdaq listing. As of December 31, 2020, OATLY provided dozens of oatmeal milk products to about 60, 000 retail stores and 32000 coffee shops worldwide, with total revenue of $421 million in 2020, up 106.5 per cent from $204 million in 2019, according to the prospectus.
- Next
The production of Jamaica Blue Mountain No. 1 coffee beans in the 2021 season is expected to be reduced by more than 50% compared with the same period!
Professional coffee knowledge exchange more coffee bean information Please pay attention to the coffee workshop (Wechat official account cafe_style) since late October last year, Jamaica has been hit by wave after wave of natural disasters, resulting in chaos, houses, roads, farmland plants have been affected to varying degrees. There are also many Blue Mountains in the Blue Mountain Coffee growing area that we are most concerned about.
Related
- What effect does Italian American coffee with filter paper have? Will coffee taste better if it is put on filter paper at the bottom of the powder bowl?
- What is the color difference in coffee beans? What are the characteristics of honey processed coffee beans? Why are the anaerobically treated coffee beans uneven in color?
- How does novice Xiaobai quickly get started and make coffee? Newbies learn to make coffee by hand and share the specific steps and process process!
- Costa tea has a shelf life of 100 years?! Expert: Unable to verify
- It's a huge uproar! American milk addition was rejected by Manner employees?!
- Mocha pot coffee bean recommendations| How fine and how much powder should be used for grinding? What parameter ratios do I need to use to make milk with Mocha pot coffee?
- What are the characteristics of the world's top ten coffee beans treated with Costa Rica honey? How to make black honey kadura from Tarazhu Pilon Processing Plant taste good?
- How to make deep-roasted coffee? What grinding water temperature does authentic Jamaica Blue Mountain No. 1 coffee use to brew it well?
- Selected high-grade rose summer coffee flavor tasting guide Why Panama rose summer has the aroma of flowers and fruits
- What equipment does a novice Xiaobai need to buy to learn to make coffee? Filter cup electronic scale bean grinder manual flushing pot purchase guide