Tea color wins, tea color wins compensation 1.7 million, tea color logo design

The tea face is pleasant and rushes to the top of Weibo!

This time it is because the tea face is pleasing to win and the tea color is decided.

Do you remember that the pleasant-looking note said, "when we have money, we will sue them" and "We have made a little money and started to sue them"?

A pleasant shopping ticket

This morning, "Tea face" sued "Tea face" infringement case won the case.

The people's Assembly of Tianxin District, Changsha City, official account today issued a judgment of the first instance of the court against unfair competition tort.

The court ruled that it lost the case in terms of "tea face" and stopped advertising publicity with the same or similar decoration as "tea face" across the country, joining permission to promote investment, and falsely publicizing unfair competition; and compensation for economic losses and reasonable rights protection costs totaled 1.7 million yuan to "tea face".

In response, Cha Yan Bo said: "in order to share this happiness, we will issue a 2 yuan coupon to each owner's e-member!"

Ha, ha, ha.

In April last year, the pirated version of "Tea face" sued the genuine "Tea face". The case of "thief shouting to catch a thief" caused a lot of sensation on the Internet.

Chaxiang sued Chaiyue for trademark infringement, which in court demanded 210000 compensation and issued an apology on Wechat official account, Weibo, Dianping and Meituan takeout platform to eliminate the adverse impact on its brand, but was rejected by the court.

On January 4 this year, Tea face sued Tea face for unfair competition. At that time, Tea face also responded on its official Weibo account: it had filed an anti-unfair competition lawsuit with the Tianxin District people's Court and said it would fight the infringement to the end.

After a few years, the tea face finally won the tea face, netizens said: "sad and funny."

According to public information, Chayue, founded in 2013, is a well-known local brand of milk tea in Changsha and a fresh tea shop with Chinese style as its theme.

In the product, the tea face is pleasant with traditional oolong tea, jasmine tea and other Chinese tea as the base tea, coupled with cream, nuts, refreshing tea aroma and elegant milk foam mixed, showing a modern Chinese style, its products, decoration, the surrounding are with a strong "Chinese style".

As the tea face has always insisted on not opening stores or franchise stores in cities other than Changsha, it has attracted many young people from all over the country to come to Changsha to taste it, so it has also become an "online celebrity" brand known to milk tea lovers all over the country.

However, on January 18, 2020, Tea face, which only ploughed deeply in the local market in Changsha, issued an official Weibo statement, confirming that it would open stores in cities other than Changsha in 2020, saying that "We will still adopt the direct operation mode and will not join or act as an agent outside Changsha." the first stop is Wuhan. In December last year, Tea Yan walked out of Changsha for the first time and set its location in Wuhan Tiandi. As soon as it opened, it was immediately on the top of the hot search list. Not long ago, the tea color pop-up store in Shenzhen was the second stop.

As of December 2020, more than 290 local stores have been opened in Changsha.

* Photo Source: tea Beauty Weibo Network

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