What is plant milk made of? Nestl é launches new plant milk brand Wunda

On May 5, Nestl é officially announced the launch of the plant milk brand.

The so-called plant milk, as the name implies, is a drink made of plant seeds or fruits containing protein, such as soybeans, oats, peanuts, walnuts, etc., in short, it is a plant protein drink. Soy milk, almond dew, walnut dew are all the category of plant milk, but now the territory of plant milk has been expanded, oats, quinoa and other grains have also been made into drinks, also belong to the category of plant milk.

The plant milk brand launched by Nestl é is Wunda.

According to reports, the brand's product is a pea-based plant milk drink, which can be used in cooking and other beverages.

In terms of taste, there are three options, including original, sugar-free and chocolate.

In addition, Nestl é said: the taste of pea-based drinks is relatively neutral, can adapt to different scenarios, and is an ideal plant substitute for milk.

According to relevant information, the plant milk brand will be first launched in France, the Netherlands and Portugal, followed by plans to promote it to other European markets.

Plant milk has become so popular in the market in recent years that Nestl é has launched a new brand "Wunda" and industry insiders say Nestl é is trying to increase its influence in the fast-growing plant-based food market.

With the market demand, the market of "plant milk" is becoming more and more popular.

Vegetarian and plant-based foods are also important businesses for Nestl é, which said in February that sales of plant-based dairy alternatives grew at double-digit rates last year. More than 100m Swiss francs ($109.4 million).

In the face of high demand, Nestl é not only launched the plant milk brand Wunda, but also added more innovative and healthy plant products to different product portfolios.

In January, Nestl é launched Flat White plant-based coffee capsules, which were later approved by the vegetarian Association (Vegant Society).

On the 8th of last month, Nestl é also launched a plant-based drink. Nestl é said it would launch a plant-based drink, Milo Chocolate Milk, in the Asian market, which is one of Nestl é's latest plant-based innovations, replacing milk powder with soybeans and oats.

And when it comes to milk made from plants, it is inseparable from the popular OATLY oat milk brand.

On the one hand, OATLY oatmeal milk, as a brand represented by emerging plant milk, is growing so fast that it is often discussed. On April 19th, OATLY also announced that it had submitted a prospectus to the US Securities Regulatory Commission to raise $100m for a Nasdaq listing.

On the other hand, the disappearance of the old brand of domestic plant milk has also attracted everyone's attention, such as the former peanut milk, almond dew brand and so on. In addition, the performance of Chengde Lulu and Yangyuan drinks, the two giants of domestic plant milk, is poor in the financial report for the whole year in 2020, which is a sharp contrast between the old brand and the emerging brand in the market, and it is also the focus of discussion.

For the above two reasons, there is also a "hot wind of plant milk" on the market, but at present, there is still a lot of room for development in the plant milk market. People in the industry expect that the size of China's plant milk market will double by 2025. The size of the plant milk market will exceed 300 billion yuan.

* Image source: Internet