Starbucks 2023 when the price of Starbucks ice dumplings on the market how much a Starbucks dumplings increased the price?!

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: qjcoffeex

According to the latest news, Starbucks ice dumplings will be sold on April 26 during the Dragon Boat Festival season in 2023. Although the price of Xingbing rice dumplings is still 198 a bag this year, but the weight has really decreased?!

According to Starbucks partners, the price of Xingbing rice dumplings in 2023 is 198, two fewer than in previous years, and the number of flavors has changed from 5 to 4. The flavors are: lemon coffee (lime cheese espresso), Zhi Zhi salted egg yolk (cream cheese salted egg yolk), litchi (citronella litchi coconut flavor), oolong peach flavor (peach oolong tea flavor).

When it comes to gifts, it is also less than in previous years. In previous years, if you buy star ice dumplings in advance, you can get the early bird bag, which is a small change wallet. But this year cancels the early bird bag, only has two star ice dumplings gift bag 2 to choose 1.

Nowadays, when it comes to the holidays, many brands will produce some novel and fun things, and launch some holiday limited items, and every year after the launch of holiday creative products, most of them will be pursued and discussed by consumers.

In today's market, "product innovation" has become a necessary condition, in which adding more innovative tastes through different product combinations is undoubtedly a bold breakthrough from tradition to innovation and then to cross-border, but this is not to say that tradition is not good. there is no conflict between tradition and innovation, the so-called innovation is also based on tradition, and innovation is improved and perfected on the basis of tradition. So as to create greater benefits.

To some extent, the extension of product innovation will become a new trend in the market, and the ways of product innovation will emerge one after another in the future, but in addition to product innovation, it is also important to follow the market consumer demand, because the food requirements of the new generation of consumers not only need good innovation, but also have a high rate of film sharing on social platforms.

However, under the trend of Starbucks, not only are there no more novel flavors, but they are basically sold as new flavors by changing a little formula on the basis of last year's taste, while reducing the quantity without reducing the price, for a new generation of consumers, it doesn't have any appeal.

* Image source: Internet