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Coffee brand Eagle set Coffee Taste difference Eagle set Coffee Officer declares Ouyang Nana as the brand spokesman

Published: 2026-05-30 Author: World Gafei

Last Updated: 2026/05/30, On May 8, the coffee brand Yingji Coffee Officer announced Ouyang Nana as the first spokesperson of the brand. It is understood that the Eagle set Coffee reshaped the Shanghai Xintiandi store, and joined hands with Ouyang Nana, the first spokesperson, to create a new brand image of "Eagle set Special style, Fashion Coffee". According to public information, Yingji Coffee was founded in 2016, positioning as a high-end boutique coffee brand and has a number of stores in Shanghai.

On May 8, the coffee brand Yingji Coffee Officer announced Ouyang Nana as the first spokesperson of the brand.

It is understood that the Eagle set Coffee reshaped the Shanghai Xintiandi store, and joined hands with Ouyang Nana, the first spokesperson, to create a new brand image of "Eagle set Special style, Fashion Coffee".

According to public data, Yingji Coffee was founded in 2016, positioning as a high-end boutique coffee brand, has several stores in Shanghai, and has received three rounds of financing so far.

In 2017, Eagle set Coffee opened its first offline coffee shop "Elite Space" in Xintiandi, Shanghai, and received attention from various industry media as soon as it opened. In the second half of 2019, Eagle set opened the "store + product" model and launched online boutique instant coffee products, and monthly sales increased tenfold in just half a year.

Eagle set Coffee Shanghai Global Port Store

As one of the fast-growing local boutique coffee brands in recent years, Yingji Coffee quickly broke through the trend in the coffee market through unique space design and innovative products, and once became the focus of attention.

In fact, the early Yingji Coffee is only an online celebrity cafe on many coffee brands in Shanghai, and it is also one of the representatives of trend coffee. Yingji Coffee has cross-border cooperation with high-end young brands in various fields, such as Pandora, Menglong, Dyson, Estée Lauder, McLaren, Zhong Xuegao and so on.

Previously, Eagle set Coffee also quickly won a large wave of consumers with the help of new marketing models such as cross-border, joint movies and live streaming on Taobao.

In 2019, Yingji Coffee and Tmall jointly launched a series of activities of "Tmall ideal Life club Cafe", which gained a lot of new traffic through the interactive process of online and offline activities.

In 2020, Eagle set also became a joint marketing partner for the popular movie "coming Home at one Point".

This time, after a comprehensive renovation, the flagship store located in Shanghai Xintiandi has made a completely new start with the concept of SKY LAB Sky Lab, and has also made new adjustments in its products. Eagle set Coffee maximizes the unique taste of each kind of coffee bean through different fruit, wine and other elements, and shares the wonderful ideas of Eagle set baristas to consumers through special drinks, such as the recently launched new product "Neon Fruit Coffee Cold Coffee liquid". The product includes grapefruit, green extract and passion fruit in taste. this series is developed by Yingji's own factory. The coffee concentration is increased by high pressure purification, and the flavor is truly retained by cold extraction at low temperature. It can be stored at room temperature for 12 months.

This time Eagle set Coffee joined hands with Ouyang Nana, a spokesman for Eagle set Coffee, which is also one of the embodiment of the new idea of leading the trend of coffee.

* Image source: Internet

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