Take-out coffee brand Nowwa Nova Coffee settled in Tmall launched a new product of cold extraction coffee liquid.
On May 9, the coffee brand "Nowwa Nova Coffee" announced that it was officially stationed in Tmall.
It is understood that "Nowwa Nova Coffee" introduced cold extraction coffee liquid after being stationed in Tmall.
The new cold-extracted coffee liquid is sold with "0 sucrose and 0 fat". There are three kinds of flavor to choose from, including classical flavor, fragrant sweet-scented osmanthus and hazelnut cocoa.
At present, the new cold-extracted coffee liquid has been put on the shelves by Tmall, while "Nowwa Nova Coffee" has also launched a free sharing activity.
According to public data, Nowwa Nova Coffee, founded in Shanghai in June 2019, was founded by Guo Xingjun, who worked at ele.me for five years, and the establishment of the coffee brand Nowwa Nova Coffee is closely related to his employment in ele.me.
Guo Xingjun, founder of Nowwa Nova Coffee, joined ele.me in 2014. during his tenure, he found that takeout was the mainstream consumption mode for young people, and during this period, the development of the coffee market showed a growing trend, so he established the brand "Nowwa Nova Coffee" featuring takeout scenes in June 2019. Nowwa is the abbreviation of "Nowadays", on the Little Red Book platform. "Nowwa Nova Coffee" also has a lovely name-"Pony Cup", which comes from Nowwa's LOGO.
In terms of products, Nowwa Nova Coffee is a coffee shop integrating freshly ground coffee, flavored coffee drinks and bread and desserts such as toast and croissants. The customer unit price is between 15 and 25 yuan. The main users are white-collar workers aged 22 to 35, with a monthly repurchase rate of 49%.
So far, there have been two rounds of financing, both of which were completed last year.
"Nowwa Nova Coffee" received tens of millions of yuan A round investment on November 18th, which was invested by GSR Ventures; on May 26th of the same year, Nowwa Nova Coffee received investment from GGV Capital, Shanghai Zhiwen Enterprise Management Consulting Center.
Relevant data show that although "Nowwa Nova Coffee" has not been established for a long time, thanks to the "light asset" operation mode, there are hundreds of offline stores in Shanghai, Nanjing, Hangzhou, Wuxi and other first-and second-tier cities.
In fact, "Nowwa Nova Coffee" can be said to be a popular boutique coffee brand focusing on takeout scenes. Previously, "Nowwa Nova Coffee" has worked offline with Bailian Express, China Resources Suguo, country Garden, and major high-speed railway stations, while online has settled into Ali's local life platforms such as ele.me, Meituan, Dianping and other major platforms, of which online takeout channels account for more than 75% of the revenue. The business model of "Nowwa Nova Coffee" is operated with a "light asset" model, and the arrival of Nowwa Nova Coffee in Tmall also means that the brand is expanding more channels.
* Image source: Internet
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