Taiwan's local coffee brand Louisa Coffee LOUISA COFFEE Coffee's latest flagship store opens

The latest flagship store of Louisa Coffee LOUISA COFFEE, a popular local coffee shop in Taiwan, recently opened on Dongyuan Street in Wanhua District, according to media reports.

According to reports, the store had been open for 60 years for the "English Watch Eye", but because it closed last year, it was taken over by Louisa.

The newest flagship store of Louisa LOUISA COFFEE has three floors.

In decoration, it is mainly designed in modern light European style. Curiously, in addition to setting up a coffee zone to provide all kinds of boutique coffee, there is also a library and a parent-child section. It seems that it is a flagship store that integrates coffee shops and department stores of life. In addition, the geographical location here belongs to the traditional old street, so it has become a local popular sign-in resort after opening.

In recent years, Louisa Coffee LOUISA COFFEE, one of the Taiwan coffee chains, has gone from the first generation of Xiaopingji "street shops" to the second generation of "MRT station stores" that focus on the flow of people, and now mainly promotes a variety of third-generation characteristic stores that meet the needs of life, such as: many stores have been converted into library stores with books, parent-child stores with parent-child interaction areas, and all-round coffee stores, plus affordable coffee. For a while, Louisa Coffee LOUISA COFFEE has become a popular coffee shop in the market chain.

According to public information, Louisa Coffee LOUISA COFFEE is a local coffee chain brand in Taiwan, founded by Huang Mingxian.

Huang Mingxian founded the Louisa brand in March 2006 and set up his first store on Minsheng East Road, Songshan District, Taipei in May 2007.

The first store is mainly in the form of take-out, with a store area of only 5 ping. It was founded by Louisa Coffee founder Huang Mingxian after borrowing money from his father.

In 2008, Louisa opened a second branch near Chang Gung Memorial Hospital in the fourth section of Minsheng East Road. less than a year later, her performance surpassed that of the original store, and then she began a brand expansion plan.

Louisa Coffee LOUISA COFFEE officially opened to the public in January 2012 and opened its 100th store in May 2015. in 2016, the brand showed more than 200 stores.

During this period, Louisa Coffee LOUISA COFFEE also hired a professional design team to restructure the brand LOGO.

Now its brand LOGO is coffee bean shape and Louisa goddess image, Louisa said: "with round, simple lines, let the focus back to the coffee itself, highlighting Louisa's emphasis on the quality of coffee beans." Louisa's face with a sharp contrast between orange and black, continue and enhance brand recognition, and deeply imprinted in the minds of consumers. Identification and store recruitment system design is also aimed at the changing needs of the chain store environment, so that chain store owners can efficiently introduce new brand vision and style into the storefront.

As the leader of Taiwan's local coffee chain, Louisa Coffee LOUISA COFFEE also brings its Taiwanese brand to the international market.

In 2018, Louisa Coffee LOUISA COFFEE entered the mainland and Southeast Asian markets.

In March 2019, Louisa Coffee LOUISA COFFEE opened its first overseas store in Amarin Plaza, Bangkok, Thailand.

In December 2019, Louisa Coffee LOUISA COFFEE teamed up with Japan's Takeya Bookstore represented by Runtai Group to open a store in Nangang with the alliance concept of Japanese fashion chain X Taiwan chain Coffee.

When the Jinmen Jincheng store opened on May 17, 2020, Louisa Coffee LOUISA COFFEE stepped out of Taiwan for the first time.

In August 2020, the establishment of Louisa Coffee for 13 years ended with the end of business due to disputes between landlords and tenants.

Data show that as of December 2019, the number of Luisa Coffee LOUISA COFFEE stores in Taiwan has reached 489, including 125 direct stores and 364 franchise stores, all of which are large stores above Baiping, surpassing Starbucks with 480 stores in Taiwan.

From the above summary of the development history of Louisa Coffee LOUISA COFFEE, we can see that Louisa Coffee LOUISA COFFEE pays great attention to special store types in its stores. Although in the early days Louisa became rich with local small chain channel families, and the stores only set up outlets with a small number of take-out stores as the main force, the number of its stores continued to rise in the next few years, even surpassing Starbucks, the leader in Taiwan, to 2017. It has earned 1.6 billion yuan in annual revenue from rapidly expanding new stores and affordable coffee.

* Image source: Internet