Oat milk brand OATLY confirms IPO valuation of 10 billion US dollars

After artificial meat, plant milk is becoming more and more popular, and now online celebrity oatmeal milk brand OATLY is about to usher in its first share in the world.

Oatmeal milk brand OATLY updated its prospectus to SEC on May 12 and plans to list on Nasdaq next Thursday. OATLY will raise a total of $1.485 billion and is expected to be valued at $10 billion or more, compared with about $2 billion for OATLY in July 2020.

Earlier on April 19, online celebrity oatmeal milk OATLY announced that it had submitted a prospectus to the US Securities Regulatory Commission to raise $100m for a Nasdaq listing. As of December 31, 2020, OATLY provided dozens of oatmeal milk products to about 60, 000 retail stores and 32000 coffee shops worldwide, with total revenue of $421 million in 2020, up 106.5 per cent from $204 million in 2019, according to the prospectus.

With regard to the news of the listing of OATLY, it is reported that if the valuation of IPO,OATLY is completed at US $10 billion, the market value of IPO,OATLY in the capital market may exceed that of Beyond Meat. At the same time, some industry analysts believe that if the market value of online celebrity oatmeal milk brand OATLY exceeds the "first share of artificial meat" Beyond Meat, it may accelerate the development of oat milk and plant milk market. (artificial meat Beyond Meat was founded in 2009 and landed on Nasdaq in May 2019. It has become the first artificial meat company to be listed successfully in the world. )

According to public data, OATLY was founded in 1994 and OATLY officially entered China in 2017. Core products include oatmeal milk, ice cream, yogurt and so on. At present, OATLY has entered more than 20 markets around the world.

From its establishment to 2012 / 2013, OATLY was mainly in traditional form and concentrated in Sweden and Europe, and it was not until 2013-2014 that the OATLY brand began to reshape its brand business.

OATLY has been favored by many investors since it entered the Chinese market in early 2018. OATLY earned $204 million in revenue in 2019 and Oatly's revenue in 2020 was $421 million, an increase of 106.5 per cent from $204 million in 2019.

In addition, as a brand represented by emerging plant milk, OATLY oat milk has completed three rounds of financing less than a year after its establishment, which shows its rapid development, while the initial formation of the domestic oat milk brand echelon stems from the vigorous promotion of "OATLY oat milk + coffee".

In April 2018, OATLY entered 52 cafes.

In May 2018, OATLY entered 220 cafes.

In June 2018, OATLY entered 532 cafes.

In 2019, OATLY began to work with the new tea brand Xi Cha, during which it launched oatmeal Milk Bobo and launched three types of plant ice cream on Tmall.

In April 2020, OATLY announced that it would enter Starbucks stores in mainland China to launch a variety of oatmeal drinks, which is another new plant milk customization experience following Starbucks' handmade drinks based on soy milk for Chinese customers in 2007.

In addition, domestic boutique coffee chains Manner Coffee, SeeSaw and other coffee brands subsequently added oatmeal milk and coffee to their menus and launched oatmeal lattes and other products.

As of last year, oatmeal milk OATLY had more than 10, 000 cafes.

According to the enterprise survey information, the development of domestic plant protein in 2020 is the fastest year. In 2020, there were 15 financing events with a total amount of 1.563 billion yuan. China has become one of the most important growth markets for OATLY in the world. Industry insiders predict that the size of China's plant milk market will double by 2025.

* Image source: Internet