Nestl é launches coffee bars to serve freshly ground coffee. What kind of coffee is Nestle Coffee?

Nestl é, a world-famous coffee maker, has made a new attempt: it has launched a coffee bar for the first time to provide freshly ground coffee for consumers.

According to related reports, Nestl é's coffee bar (English name: Nescafe Azera Barista+ coffee bar) is located on the streets of the UK.

It is understood that the coffee bar launched by Nestl é is co-operated by the baking brand of Bakedd.

In terms of products, all the coffee bars launched by Nestl é use 100% Arabica coffee beans from a single origin in Brazil, including espresso, latte, fragrant white and American coffee, among which Italian coffee chooses milk. In addition to traditional milk, consumers can also choose soybean milk, coconut milk, almond milk and oatmeal milk. Consumers who bring their own reusable cups during this period can enjoy a discount of 25p.

In addition, in addition to freshly ground coffee, the coffee bar also provides consumers with light food business, which is mainly handled by the Bakedd roasting brand.

Nestl é, founded in 1866, is the largest food manufacturer in the world. Although Nestle Coffee is well known as instant coffee, Nestle Coffee has been developing into a high-end coffee category in recent years in the face of a huge coffee market.

In August 2018, Nestl é acquired the permanent right to sell Starbucks retail (bagged goods) for $7.15 billion, forming a global coffee alliance, which means Nestl é can sell Starbucks packaged consumer goods anywhere outside Starbucks coffee shops.

In May 2019, the global coffee giant Nestl é, famous for its instant coffee, suddenly announced that it would join hands with Starbucks, its former competitor in the global coffee market, to form a global coffee alliance. Nestl é and Starbucks also held a press conference in Shanghai to launch 21 new products. The range of products include roasted coffee beans, ground coffee powder and the first Starbucks coffee capsule developed for Nesomick and Nestl é Coffee Doos Coffee machines. "Starbucks Home Coffee (Starbucks At Home)" is gradually entering the consumer's family scene.

In December 2019, Nestl é launched two high-end grinding filter hanging coffee products, medium-roasted coffee and deep-roasted coffee, for the first time in the Chinese market.

On May 17 last year, Nestle's CAF É Tmall flagship store launched three Yunnan hanging ear coffees. In December of the same year, Nestle Coffee sense CAF É brand also launched a new single coffee, and plans to launch more new products, including "building block coffee series" and "African regional coffee bean series" and so on.

From these actions of Nestl é, it can be seen that Nestle Coffee is developing from instant coffee to freshly ground coffee and a more diversified full range of coffee.

In terms of the Chinese coffee market alone, Nestl é has occupied a very significant share of China's instant coffee market. If Nestl é continues to develop the high-end coffee market, it means that Nestle Coffee will get further development in the coffee business.

With regard to Nestl é's first coffee bar launch in the UK, Nestl é said it was set up to meet local consumers' outdoor coffee consumption after the UK relaxed the blockade of the epidemic. In addition, according to the Coffee Finance Network, Nestl é is also preparing the store's online ordering system, which is mainly used to book drinks in advance and is expected to be launched next month.

* Image source: Internet