Starbucks oatmeal latte flavor characteristics Why do coffee shops choose oatmeal milk?

Guide reading

With the launch of Starbucks oatmeal lattes, oat milk has become synonymous with a healthy new diet overnight.

For the birth of oatmeal milk, netizens also stood in line three. One team thinks oatmeal milk is healthy, low in calories and high in fiber; one team of netizens thinks oatmeal milk is an "IQ tax"; and a team of netizens are eating melons between the two teams!

From mediocre to blockbuster, the power of eating melons is powerful!

Oatmeal milk is not a new product in recent years. As early as the 1990s, Professor Rickard ö ste, the founder of OATLY, began to study plant milk that tastes like milk but has no milk ingredients for lactose intolerant people. Delicate oatmeal pulp is the best substitute.

After the establishment of OATLY in 1994, because people are unfamiliar with this product, and the price of oat milk is high, there are soy milk, almond milk, coconut milk and other products instead of milk on the market, and the price of cabbage, so the sales of oat milk has been mediocre.

Until 2012, when OATLY ushered in the new CEO, oatmeal milk gradually became active in the public eye. How does the new CEO push oatmeal milk to the top? That is, he grasped the two most active topics in the United States at that time: environmental protection & vegetarianism, and people's ability to eat melons.

Environmental protection publicity, hearing, hearing and dyeing are essential!

Through environmental journals to promote that oatmeal milk is more environmentally friendly than milk, because it reduces environmental pollution, reduces carbon dioxide emissions caused by cattle breathing, and reduces water use.

Netizen: ha, that's a great reason!

Carbon dioxide emissions caused by respiration. Ha.

Recommend to the coffee shop as a coffee lover, just keep walking around the major high-end cafes in the United States, talking to different baristas about how healthy oatmeal milk is and how environmentally friendly it is. Then the barista mentioned oatmeal milk when he communicated with his peers, so it spread ten times, and gradually it became popular among cafes.

Netizens: gossip is more powerful than advertising (dog head .jpg)

Very much like the communication power of our village!

Exquisite & light extravagance, so that oatmeal milk hot all over China.

Although oatmeal milk is very popular abroad, it is not popular with people at home. Although more than 90% of people in China have lactose intolerance, soy milk has long been popular among the people, and people will not spend a lot of money on oatmeal milk.

But there is also a group of people who have a special preference for exquisite, light and extravagant life, as long as it is special and healthy, the price is high. Question: where do they like to go at breakfast, lunch and afternoon tea? Yes! At this time, three words came to mind at the same time: father Star!

When Daddy Star teamed up with OATLY to launch an oatmeal latte, it also launched plant meat to capture everyone's pursuit of health. After that, a variety of tests have appeared on the Internet, saying that oatmeal milk is healthy, oatmeal milk can lose weight, and oatmeal milk can replace meals. In this way, more and more coffee brands have joined the oatmeal milk series, with high and low prices, and more and more people are exposed to oatmeal milk.

Why do coffee shops choose oatmeal milk when there are other plant milk?

In addition to the craze, the key is that oatmeal milk, like fresh milk, can send out delicate and stable milk bubbles to pull flowers on lattes. Things like soy milk, coconut milk and almond milk are either difficult to dispose of, or the foam dissipates quickly, making the latte unstable.

Is oatmeal milk really healthy?

Per 240ml

Fat

Protein

Fibre

Sugar

Whole milk

8g

8g

NA

11g

Soy milk

4.5g

8g

2g

6g

Oat milk

7g

3g

3g

7g

Almond milk

2.5g

1g

< 1g

7g

(this data does not refer to which brand of milk or plant milk.)

First of all, everyone is very concerned about fat. Judging from this composition table, although the fat of oatmeal milk is not the highest of the four, it is not the lowest of the four. Everyone thinks that as long as the fat intake is lower, the more beneficial it is to lose weight. In fact, more and more studies have shown that fat is also divided into high quality and poor quality, and eating the right amount of fat has a positive effect on weight loss.

The second is protein. It can be seen from the table that the protein of milk and soy milk is 2 to 3 times that of oat milk. Protein is an important part of human bones and muscles, and in terms of content, oatmeal milk alone is not enough.

So assuming there is no lactose intolerance, the nutrition of milk is the best. If there is lactose intolerance, soy milk is the best choice.

Can oatmeal milk replace dinner?

The US FDA recommends a daily dietary fiber intake of 20 to 30 grams, while oatmeal milk contains only 3 grams of fiber, which means that oatmeal milk is filtered oatmeal pulp and does not feel too full, so it is unrealistic to replace meals.

The popularity of oat milk reflects people's blind pursuit of health, but also reflects the pursuit of extravagant life. Turn stone into gold, sell the product more expensive, some people will think that this is a good product.

Photo Source: Internet