Domestic well-known coffee shop brand boutique coffee brand Seesaw Coffee creative latte

Seesaw, known as the first boutique coffee brand in China, continues to bring you new ideas.

Seesaw Coffee's official Wechat account announced the launch of a limited "unearthed" joint package in conjunction with Sanxingdui Creative IP Sanxingdui Wizarding World on May 18.

It is understood that the limited "unearthed" joint package includes "Tiger Tiger Shengwei" latte and "Bronze Beast Noodle" matcha pastry, in which the matcha pastry inspired by pottery pig and merchant bronze man masks skillfully restore the vicissitudes and thickness of historical objects, while the Shang bronze Shengwei latte is based on Shang bronze and Shang bronze eye-shaped ware.

At present, the package is available in a limited number of Seesaw stores and Sanxingdui Museum.

Seesaw took the lead in introducing the boutique coffee shop experience to the Chinese market in 2012. As one of the earliest brands to put into the boutique coffee track, it has been doing a great job in terms of creativity.

On the 14th of this month, Seesaw also posted on its official account that it was working with the Japanese fashion and lifestyle editing brand niko and.... Jointly launched the design T-shirt, while the joint launch of the T-shirt is "Seesaw in Space" as the theme, classic white background, with Seesaw Outer Space Caf é cool illustrations, to experience Seesaw brave and romantic genes, as well as the creative spirit.

When it comes to creativity, Seesaw's creative performance should be creative coffee.

In recent years, Seesaw has constantly released new signals of creativity and brought continuous surprises to the market. For example, we have previously introduced that at the 2021 Hotelex Shanghai International Hotel and Catering Expo, which just ended, Seesaw Coffee won the hearts of many consumers with the innovation of creative coffee. According to statistics, from 2019 to 2020, the sales of creative coffee alone in Seesaw increased by 300% and the repurchase rate was 35%.

According to its official account, on March 1, Seesaw launched a number of spring limited creative coffee across the country, including gardenia pear fragrant latte, spring apple pie latte and cloud peach cold extract. On the first day of the new year, these creative coffee quickly became popular on the Internet. These products can be seen in Little Red Book, Douyin and other platforms. In addition, data show that Seesaw Coffee achieved a month-on-month increase of more than 20% in March this year. Among them, the repurchase rate of creative coffee products rose to 41%.

Seesaw spring new product Yundui peach cold extract

On January 18, Seesaw Coffee, a local creative boutique coffee chain, opened its first Seesaw Mini store in Nanjing to attract wide attention in the industry. in terms of products, Seesaw launched a limited Jinling sweet-scented osmanthus latte in this store to continue the brand characteristics of creativity, design and Sinicization. similarly, according to data, urban creative coffee sales account for more than 50% of sales, which is a single TOP1 product.

"Creative coffee" refers to the integration of more elements on the basis of coffee, in short, a combination of coffee and other elements to form a new flavor. On a certain level, the advantage of creative coffee is that it can occupy the user's memory point by using "creativity". In addition, consumers have a high degree of awareness and acceptance of creative coffee, so although creative coffee is only a small branch of many coffee categories. The monthly repurchase rate of creative coffee is also very high.

Now Seesaw has been deep in coffee for nearly 10 years, and has its own "fame" in many cafes. If you want to further develop in the coffee industry now, you may launch more and more creative products in the future. After all, there are a lot of creative specialty coffee in today's coffee market, and the creativity of coffee is getting bolder and bolder.

* Image source: Internet

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