How much does the forest really cost? The forest fire was rejected by the court.

Several media reported that Yuanqi Forest "Burning" trademark was similar to Unification and Mengniu, so the court rejected Yuanqi Forest Litigation request.

According to Tianyancha App information, on May 25, Yuanqi Forest (Beijing) Food Science and Technology Group Co., Ltd. and the State intellectual property Office issued the administrative judgment of the second instance, case number (2021) Beijing Bank final 1220, and the trial court is the Beijing Municipal higher people's Court.

The verdict of the case rejected the appeal and upheld the original verdict. This judgment is final.

Yuanqi Forest Company refused to accept the original judgment and filed an appeal to the court of second instance. Among them, the court of second instance held that the disputed trademark and the cited trademark constitute the same or similar goods. The Chinese character "burning" of the disputed trademark and the citation trademark constitute a similar mark, which is easy to make the relevant public confuse the source of the goods or think that there is a specific relationship between the sources of the goods.

Therefore, the appeal request of Yuanqi Forest Company will not be supported.

In fact, Yuanqi Forest has applied for a number of trademarks before this. For example, Yuanqi Forest has added a number of "you can really do" trademarks, and the international classification includes food, beer and beverages.

In addition, on November 9 last year, Yuanqi Forest (Beijing) Food Technology Group Co., Ltd. wholly owned and established a new company with a registered name of "Lao Meng" with a registered capital of 10 million, according to Tianyancha App.

The performance of Yuanqi Forest has undoubtedly become one of the brightest online celebrity brands in recent years. Yuanqi Forest, as an innovative beverage company, is deeply loved by consumers for its products of "0 sugar, 0 fat, 0 card". At present, Yuanqi Forest has fully covered China's first-and second-tier cities, online coverage of Tmall, JD.com and other platforms.

Yuanqi Forest, which belongs to Yuanqi Forest (Beijing) Food Technology Group Co., Ltd., was established in 2016. Tang Binsen, the founder of the game "Happy Peasant", graduated from the computer Department of Beijing University of Aeronautics and Astronautics in 2008. Then founded the social game company "Zhi Xingtong"; in 2012, Zhiming Xintong won investment from Tencent and Innovation works with a net profit of 76 million of the popular game "Imperial War". In 2014, Chinese Media (600373), a listed company, cashed out after buying Zhi Xingtong for 2.6 billion yuan. In 2015, Zhi Xingtong achieved an annual operating income of 3.125 billion yuan. In 2016, Zhi Xingtong was ranked 16th on the list of the 52 largest APP Annie2015 issuers in the world, ranking third among Chinese enterprises after Tencent and NetEase. In the same year, founder Tang Binsen officially founded Yuanqi Forest.

Looking back on 2020, Yuanqi Forest also won many brilliant achievements, such as "the latest round of financing company is valued at 2 billion US dollars", "the first water brand to land on Tmall Super Brand Day" and so on.

According to media statistics, the flagship store of Yuanqi Forest Taobao has 3.35 million followers. In addition, Yuanqi Forest is highly exposed on social media platforms such as Wechat, Weibo, Douyin, bilibili, Little Red Book and so on. There are not only star posts, but also head KOL recommendations such as direct broadcasting industry brother Li Jiaqi. In March last year, Li Jiaqi sold Yuanqi forest milk tea in the studio, and 150000 bottles of new milk tea were robbed in an instant. According to market feedback, sales of milk tea have exceeded that of sparkling water because of the season.

In addition, official data show that on the day of Singles Day last year, Yuanqi Forest broke through 1000W in 37 minutes and exceeded total sales in 42 minutes last year, an increase of 344% over the same period last year, and the total number of bottles sold exceeded 2000W +.

In terms of financing, Yuanqi Forest completed a new round of strategic financing of US $500 million in April this year. According to reports, this huge amount of financing will be used to open up overseas markets, invest in factories, increase investment in scientific research and continue to internationalize.

We will wait and see how the energetic forest will develop in the future.

* Image source: Internet