KOI Caf é opens its first coffee shop! Why do tea brands frequently enter the coffee market?

KOI's new brand KOI Cafe opened its first store in Xiamen on May 22, according to KOI Keyi official account.

According to reports, the first KOI Cafe store is located in Xiamen Jianfa pleasure Center, as soon as the opening is also crowded!

KOI Caf é store located in Jianfa pleasure Center in Xiamen

KOI Cafe, as a new coffee brand under KOI, also has a good memory in terms of products. KOI Cafe is mainly a combination of classic espresso and creative coffee.

The specific method of the drink is to use high-quality Elaraby coffee beans and then mix with different proportions of milk, water and accessories to form creative coffee with various flavors.

This time, KOI has developed a total of 11 kinds of creative coffee, adding creative elements to classic espresso, thus developing more innovative creative coffee, including cocoa sponge latte, sweet-scented osmanthus latte, beautiful coconut milk coffee, American milk brick and so on.

Cocoa sponge latte is added Tira Misu syrup on the basis of espresso; sweet-scented osmanthus latte is added sweet-scented osmanthus syrup on the basis of espresso; American milk brick is added bright cream and cocoa powder on the basis of American coffee.

Cocoa sponge latte

Sweet-scented osmanthus lattes

American style milk brick

In addition, KOI Cafe offers drinks similar to fruit tea and a variety of pastries, one of which is called fruit muscle vinegar with a distinct flavor of apple mixed honey vinegar.

Fruit muscle vinegar

In terms of coffee price, the guest order price is in the range of 20-30 yuan.

According to the official account of KuaiBao, a Chinese drink, the brand KOI Cafe was actually registered a long time ago, and there are also stores operating at home and abroad, but at that time, most of the main products were milk tea, and now it wants to re-establish itself as a coffee brand when it reopens a coffee shop in Xiamen.

According to public data, KOI should be established in Taiwan in 2006 and has expanded to 500 + outlets worldwide, covering China, Singapore, Indonesia, Cambodia, Japan, Vietnam, Thailand, Myanmar, Malaysia, the United States and other regions.

According to the check information, in order to inherit 50 Lan's persistence in quality, Ms.Ma established KOI Caf é in 2006, and established its first overseas store in Singapore in 2007; in 2015, in order to more clearly convey Baodao tea and brand spirit to foreign consumers, KOI Cafe officially changed its name to KOI Th é, and tempered and extended KOI The monopoly and KOI The selection.

KOI Keyi brand parent company is Taiwan 50 Lan hand tea brand, the existing KOI Th é, KOI PLUS and KOI Caf é three sub-brands, most of its products are mainly milk tea, coffee, desserts, pastries, boutique tea, ice cream and so on.

Although the KOI brand focuses on the tea market, it is not the first cross-border coffee market, and the entry of tea brands into the coffee track is not alone.

Prior to this, on February 19 this year, tea boss Lele Tea was also launching its first professional coffee brand, Doudou Le Coffee. At present, the country's first store has been stationed in Magnolia Square in Shanghai, as the country's first tea coffee brand. Doule Coffee's first mandarin duck latte, based on tea coffee, was popular when it opened.

And the new tea brand Xi Tea and Nai Xue's tea have also entered the coffee industry in recent years.

In April 2020, Xi Cha announced that it would launch a single coffee product in the field of coffee. In addition, Xi Cha also registered the coffee brand "Xi Xiaoca". Xi Tea said: Xi Tea is not only milk tea, but also a cultural symbol respected by Xi Tea. Xi Tea founder Nie Yunchen hopes that the brand of Xi Tea represents a kind of inspiration, Zen, and a kind of younger substance of tea.

Naxue's tea also opened its first Naxue PRO in the official Weibo official on November 24 last year, and launched seven new types of coffee in terms of products, mainly focusing on boutique coffee, and the coffee beans are also made from Arabica, which are professionally matched by the master team. although as early as the end of 2018, Naixue launched a coffee milk tea-frozen top mandarin duck, but the PRO store positioned coffee as daily boutique coffee. What is more prominent is the quality of coffee and the professionalism of Naixue at the coffee level.

It can be seen with the naked eye that more and more tea brands are entering the coffee market.

On the one hand, the capacity of the domestic coffee market is huge. According to the statistics of the prospective Research Institute, from 2013 to 2023, China's per capita coffee consumption is expected to rise by 238%. It is predicted that China's coffee market will have a scale of hundreds of billions of yuan this year and is expected to exceed 1 trillion yuan in 2025.

On the other hand, tea and coffee belong to drinks, but the tea market is huge and the competition is fierce. Joining the coffee track means that there is one more creative product, and the brand not only expands the product category, but also adds a new consumption scene. This new scene also brings them a new user base.

Finally, whether it is a tea brand or a coffee brand, in fact, according to the current market, according to the market demand, they all have their own advantages and have their own market. For this tea brand KOI, it is appropriate to enter the coffee market. According to related news, after completing the first stage of store layout in Xiamen, KOI Caf é will open its first flagship store in Shanghai in July and August. It will take time to see whether KOI Caf é can gain more consumer and market recognition in the future.

* Image source: Internet