What is instant coffee? Instant coffee is a drink or coffee instant coffee market is still hot

Under the continuous impact of coffee culture, the knowledge of fine coffee has been gradually popularized, coupled with the gradual increase of their own roasted coffee stores, the distance between coffee and ordinary consumers is getting closer and closer, coffee has become everyone's daily drink.

At present, coffee in the market is mainly divided into four product lines, including instant coffee, instant coffee, freshly ground coffee and boutique coffee, and everyone's demand for coffee is nothing more than scene consumption, functional drinks and spiritual level, although with the development of the coffee industry, the demand for coffee quality is getting higher and higher, but instant coffee is more to meet the needs of consumers' functional drinks, and the market demand is still hot.

According to the relevant data, if you look at the types of consumer products of coffee alone, instant coffee accounts for 68% of the total market, that is, drinking coffee accounts for 10%, and freshly ground coffee accounts for 16%. In addition, Kaidu's 2020 data show that 54% of new coffee customers drink instant milk coffee in the first cup.

In addition, according to the investigation and Analysis report of China's Coffee Market and Industry released by the Institute of Science and Technology Information of the Chinese Academy of Tropical Agricultural Sciences, the consumption of coffee in China has increased rapidly in recent years, and instant coffee is still the mainstream product in our market.

In terms of total retail sales in 2020, figures released by Euromonitor International show that the total retail sales of China's instant coffee market reached 12.641 billion yuan in 2020. Among them, the brands with the largest market share accounted for 71% of the market share, far more than other brands; the data of Magic Mirror Market Intelligence also showed that the online instant coffee market also grew from 4.3 billion yuan in 2019 to 7 billion yuan in 2020. the market size and growth rate are increasing.

Source: magic Mirror Market Intelligence

From these data, it can be seen that instant coffee occupies a very important position for the whole coffee category, coupled with the impact of last year's epidemic, coffee categories experienced a major reshuffle, and the epidemic promoted the consumption of household coffee and instant coffee.

At present, coffee categories are becoming rich and diverse, such as more hanging-ear coffee, cold-extracted coffee and creative coffee on the market, and the position of instant coffee in the market has also begun to change.

As we all know, Nestl é, as a well-known enterprise of instant coffee in China, is famous for its instant coffee. Before "three and a half meals" appeared, Nestl é occupied the coffee throne of Tmall for ten years, and then broke this pattern after three and a half meals. For example, new domestic coffee brands (such as Yongpu, three and a half meals, etc.) have also rectified the name of instant coffee by using high-quality raw materials and technology in recent years. Between boutique coffee and instant coffee, three and a half meals define themselves as "boutique instant coffee", which combines instant and boutique, and instant coffee has become more and more popular in recent years. Even KFC launched the "K Coffee Flash Series" cold-extracted freeze-dried instant coffee at the end of October last year.

At present, the instant coffee market is still showing a hot trend.

According to statistics, the current scale of China's coffee consumption market has reached about 100 billion yuan. According to a report by Dongxing Securities in 2020, China's coffee consumption growth rate is as high as 15%, much higher than the global average of 2%, and is expected to reach 1 trillion yuan by 2025. The coffee market has unlimited imagination. China will become the world's largest coffee consumption market, in terms of the total retail sales of China's instant coffee market. It is estimated that it will exceed 330 billion yuan by 2024.

Finally, the market is rapidly changing, and no matter how the coffee category eventually develops, the best way to respond is to improvise.

* Image source: Internet