Nestl é admits that most of the products are unhealthy. What is the product mix analysis of Nestl é products?

Nestl é, the world's largest food company, is in trouble again.

Several media pointed out that Nestl é admitted that most of its products were unhealthy, and Nestl é admitted in the report that "our product portfolio is still poor in terms of external health definition."

And take the initiative to admit that most products are unhealthy because they are questioned by Australia's "health star rating system".

Nestl é admitted in an internal document that more than 60 per cent of its mainstream food and beverage products did not meet "recognized health" standards, according to the Chinese website of the Financial Times. and "some of our categories and products will never be 'healthy', no matter how much we innovate".

In response to the internal report that "more than 60 per cent of food and beverages do not meet recognized health standards", Nestl é responded today that the rating system "cannot cover everything". The assessment included only about half of Nestl é's total products, with products such as medical nutrition, pet food, coffee and baby milk powder excluded from the analysis.

Nestl é said: 60% is not for our entire product portfolio-it excludes some key categories, Nestl é only analyzes about half of the product portfolio, and the company is adjusting the nutrition and health strategy of its products. Review the entire product portfolio to ensure that products meet people's nutritional needs.

According to several media reports, Nestl é's definition of "health" comes from Australia's "Health Star" (health star) scoring system, which rates products on the basis of five stars, which are considered to be the "accepted definition of health". Of all Nestl é food and beverage products, about 70 per cent of food and beverages (excluding plain coffee) and 99 per cent of confectionery and ice cream products failed to meet these thresholds, the report said.

Nestl é said: it is studying the entire product portfolio at different stages of people's lives to ensure that products help meet their nutritional needs and support a balanced diet.

For example, Nestl é has significantly reduced sugar and sodium in its products over the past 20 years, by 14-15% in the past seven years alone.

In addition, Nestl é responded to "finding a balance between happiness and enjoyment" after it was revealed that the food was unhealthy. "

Nestl é, headquartered in Switzerland and founded in 1866, is the world's largest food manufacturer. It started out by producing baby food and is now a producer of products such as KitKat, Maggi noodles and Nestle coffee (Nestle), according to public data.

On April 22, Nestl é released its first-quarter results for 2021, which showed total sales of 21.1 billion Swiss francs (151.559 billion yuan) in the first quarter, up 1.3% from a year earlier and the biggest quarterly increase in a decade.

This good result is mainly due to the increased consumer demand for coffee, dairy products and pet care products during the COVID-19 epidemic.

In terms of specific product categories, the financial report shows that coffee, cooking products, dairy products and confectionery products in China have all achieved double-digit growth. Nestle's global pet care sales rose 8.7% compared with the same period last year. Sales of coffee powder and coffee liquid beverages rose 9.9% year-on-year, and dairy products rose 15.7%. The coffee business contributed the most to growth due to growing consumer demand for premium coffee, Nestle coffee and Starbucks products, with an increase of 16.3%.

After its best quarterly performance in a decade in the first quarter, Nestl é also said: for the full year of 2021, Nestl é believes that organic sales growth will continue to grow at a medium single-digit rate.

Today, regardless of whether Nestl é can grow or not, what needs to be addressed is that most of its products are unhealthy. Nestl é says it is considering what new commitments will be made to consumers' nutritional needs, and hopes to announce plans this year.

* Image source: Internet