What does YYDS mean? Rui Lucky's application for registration of the "YYDS crooked Ace" trademark has aroused heated discussion!

Ruixing's application for registration of the trademark "YYDS" caused heated discussion among netizens.

According to Tianyan APP information, on May 20, Ruixing Coffee (China) Co., Ltd. applied for registration of trademarks of "YYDS","Ruixing Ice Coffee YYDS" and "YYDS", among which "YYDS" belongs to catering and accommodation category,"Ruixing Ice Coffee YYDS" has two categories: convenience food and catering accommodation, while "YYDS" is convenient food and advertising sales.

The current trademark status shows that the application is pending.

Among them,"YYDS" means "forever dripping God" and is a popular online phrase.

The origin of this stem originally came from an anchor in the live broadcast, he called Uzi (e-sports professional player) as Uzi, said a sentence "Uzi, always drop God" praise his strength, after netizens continue to spread the stem became now known as a hot stem, commonly used to describe or exaggerate powerful people, now in Social networks friends circle and WeChat chat often cited.

Netizens have different views on the registration of Ruixing Coffee as a trademark.

Some netizens said: With the network hot stem registration as trademark is the behavior of pre-registration, also some netizens put forward: "Lucky our own network hot stem registration for their own, later we say YYDS is not infringement?"

However, it is understood that the popular word "YYDS" as early as January this year someone took the lead, at present Ruixing coffee application registration of these trademarks are still waiting for acceptance stage.

In addition, from Ruixing coffee Mini programs picture information shows,"Ruixing summer ice coffee" drink poster has been with "YYDS" words.

In May this year, Ruixing announced on Weibo that "Li Luxiu" was the ice coffee recommender, accompanied by a copy: Teacher Li Luxiu is also working!

Later, Ruixing also shot an advertisement called "Ruixing YYDS" with the Russian player "Li Luxiu" of the recent highly topical "Creation Camp 2021", and for a time also played topics such as "raw coconut latte never off work", which also attracted widespread attention from many netizens.

The advertisement short film is mainly for Ruixing this year's summer ice coffee product promotion, including raw coconut latte, meteorite latte and other online popular products, through the network catchphrase "YYDS" this simple and rude praise Ruixing ice coffee delicious.

It is understood that the video online only half a day time, video B station reading volume exceeded 700,000, after still in chatter, small red book and other social platforms became popular.

Since "Liluxiu" has its own social topic gene, the advertisement has even been made into various emoticons after its launch.

After Ruixing Coffee invited "Lilu Xiu" to star in "Ruixing YYDS," Ruixing Summer Ice Coffee Series products also became one of the daily discussion topics of netizens on the Internet, especially Ruixing's "Raw Coconut Latte."

Ruixing coffee raw coconut latte at first because of short supply, often sold out and on the hot search, so in raw coconut latte just listed,"can't buy" is also one of the keywords often mentioned by netizens.

The witty Ruixing also showed photos of coconut picking on the brand's product research and development after selling out, and said that "the company's product director has arrived at Hainan factory supervisor to step up the production and transportation of cold-pressed raw coconut milk to ensure more adequate supply in stores."

As a result, raw coconut latte gradually became popular, and finally became a network buzzword, with its own entry definition.

On May 28, Ruixing Coffee released a "arrival notice," the news said, May 31, Ruixing coffee "raw coconut latte" officially returned, then a few hours after the product launched,#raw coconut latte #quickly rushed to the micro blog topic hot search list, can be seen Ruixing "raw coconut latte" hot process.

And deep down, this is not Ruixing coffee first "net red" products, the previous meteorite latte, thick milk latte is also Ruixing coffee products in one of the explosive models.

But no matter which product it is, it can stand out from the menu and get a good response, and more depends on the creative advertising of the product.

Ruixing Coffee, as one of the most marketable leaders in the coffee industry, has won a large wave of fans through the advertisement of "brainwashing". I have to say that yyds Ruixing Coffee has found a good entry point.

And cooperation with the popular "Li Lu Xiu" is actually not an accident, in the financial fraud before, Ruixing coffee in advertising has been very characteristic, Ruixing coffee brand early, whether it is to work by elevator, sit in the company brush friends circle or leisure drama can see Ruixing coffee overwhelming advertising.

Ruixing Coffee has never been stingy in advertising expenses, for example, a group of "Zhang Zhen, Tang Wei's franchise endorsement" plus other advertising marketing activities have spent 23.91 million yuan.

In addition to Zhang Zhen, Tang Wei two star spokesmen, Liu Haoran is the third spokesperson after Tang Wei, Zhang earthquake, Liu Haoran staged a "advise you to drink less chicken soup, drink more latte!" Advertising, fun advertising also quickly won the user's resonance.

After Ruixing Coffee officially split "Deer Tea" independent operation, Xiao Zhan was hired as the image spokesperson, focusing on the young consumer market.

Today's hiring of the popular "Li Luxiu" for advertising is actually similar to the strategy used by Tang Wei, Zhang Zhen, Liu Haoran and Xiao Zhan in the early days.

Judging from Ruixing Coffee's recent performance, Ruixing is trying to get out of the negative news, sources said: Ruixing Coffee is trying to return to young people's attention through hot topics.

* Image source: Internet