Blue bottle Coffee opens its first BLUE BOTTLE COFFEE and Coffee car in Japan

In April this year, Blue bottle Coffee, known as the "APPLE of the coffee industry", opened a "park shop" in Japan.

The first BLUE BOTTLE COFFEE located in the park looks like this.

Let's take a look at the horn.

After seeing the appearance of "BLUE BOTTLE COFFEE" in the park, it is really attractive.

Then let's take a closer look at what makes this "BLUE BOTTLE COFFEE" unique.

The introduction of "BLUE BOTTLE COFFEE" opened the first coffee shop in the park on April 28 this year in Beitani Park, Shibuya District, Tokyo. The designer of this shop is Keji Ashizawa Design. The shop name is "Blue Bottle Coffee Shibuya Caf é". It has a total space area of two floors, a counter ordering area on the first floor and a dining space on the second floor, with a total of 33 seats. Balcony seats are specially added in the area, where consumers can enjoy a cup of coffee while overlooking the park (a great place to clock in to relax).

The top picture shows the first floor and the lower picture shows the second floor.

Outside the park, Blue bottle Coffee also provides a seating area with many benches designed by Stone Lane Workshop (Ishinomaki Lab), which is a project initiated by Lu Qizhi to help the victims of the 311 earthquake, so it has become one of the store's features.

The design of the whole store, the blue bottle of coffee, also made a lot of efforts.

The design style of the store follows the "minimalist" tone of the blue bottle coffee. The design of the "BLUE BOTTLE COFFEE" store has no superfluous decoration, using a single element, the outer wall is decorated with wood strips, and the store uses a large number of brown tiles in tone. According to reports, the bar in the store is made of 7000 pieces of Sicilian volcanic ash glaze made of ExCinere brown tiles, which looks very comfortable.

In terms of products, in the Blue bottle Coffee shop, you can drink not only the classic hand-made coffee, but also red wine, and you can enjoy the service of red wine after 17 o'clock every day. This is the first branch in Japan to offer wine money.

In addition, Blue bottle Coffee provides consumers with round-the-clock brunch, and for dessert, Blue bottle Coffee starts selling dessert menus at 1pm.

It is worth noting that before the opening of the "park shop", Blue bottle Coffee drove a "coffee cart" for visitors to the park from April 1 to 20. This is also the first time that Blue bottle Coffee has been presented in Japan in the form of a "coffee cart". During the limited period, the Blue bottle Coffee "Coffee truck" also provides consumers with lattes with blue bottle coffee patterns and waffles.

BLUE BOTTLE COFFEE, currently located in the park, officially opened to the public on April 28 this year.

As a unique shape and well-known in the coffee circle, Blue Bottle Coffee blue bottle coffee has always been loved by coffee lovers, this blue bottle coffee will choose the location of the new store in the park, in addition to allowing consumers to drink good coffee, but also added the park freehand space, on the whole, there is no doubt for consumers to create another comfortable environment for drinking coffee.

Blue Bottle Coffee Blue bottle Coffee was founded in 2002, when James Freeman, the founder of Blue bottle Coffee, opened the first Blue bottle Blue Bottle Coffee in Oakland, California, hoping to bring fresh coffee beans to consumers. Then the founder stipulated that only fresh coffee beans roasted for no more than 48 hours were provided, and the name Blue Bottle Coffee was named to commemorate the first coffee shop in Vienna (the end of the Vienna War in Blue Bottle.1683 year). Franz opened the first coffee shop in medieval Europe using coffee beans left by the Turkish army.

It was not until 2015 that Blue bottle Coffee announced that it entered the Asian market for the first time, with the first stop in Tokyo, Japan, triggering the third wave of coffee craze in Tokyo.

Japan's first blue bottle coffee, located in Tokyo's Qingcheng Baihe store, has been converted from an old warehouse with a total area of 140sq. apart from the conspicuous blue bottle LOGO, it looks mediocre, which is the "extraordinary thing" of the blue bottle, which advocates "minimalism" in terms of decoration style.

Qingcheng Baihe shop in Tokyo

Blue bottle's first store has quickly become a new fashion sign-in destination for Japanese cafes in a minimalist style, and now there are a number of Blue Bottle Coffee blue bottle coffee in Japan.

By 2016, Blue bottle Coffee had 29 stores worldwide.

Nestl é, the world's largest food and beverage company, bought a majority stake in Blue bottle Coffee for no more than $500 million (3.27 billion yuan) in September 2017, but Nestl é said at the time that Blue bottle Coffee would remain independent and its products could reach a wider market through Nestl é's consumer network.

After Blue bottle Coffee began to enter Seoul, South Korea in May 2019, it also opened three stores one after another.

In the Chinese market, at the end of April 2020, Blue bottle Blue Bottle announced the opening of its first store in China, with the first store in Hong Kong Central. In early March this year, Blue bottle once again attacked the Chinese market and recruited "brand director" positions in Shanghai.

As of May 2020, Blue Bottle Coffee Blue bottle Coffee has nearly 100 stores around the world.

* Source of the above pictures: Internet