A Vietnamese coffee brand Tim Aizun Shang Coffee opens its first coffee chain in the United States.

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On June 2, several media reported that TNI King Coffee, a Vietnamese coffee brand, opened its first coffee chain in California.

It is understood that the first coffee chain of coffee brand Tim Ai Zun Shang is located in an important position in Anaheim, California, which is the brand's second overseas store, and has previously opened more than 50 stores in Vietnam and South Korea.

In the overall layout of the store, Tim Aizun still maintains the characteristics of Vietnam while combining Eastern and Western cultures, the overall pattern looks very comfortable.

In terms of products, Tim Ai Zun Shang Coffee Shop offers Vietnamese iced coffee aka Cafe Sua Da, Vietnamese Black Iced Coffee, Egg Coffee, Caramel Macchiato, Latte and American style, etc., which seems to have the characteristics of Vietnamese local coffee.

In addition, the coffee shop also offers Vietnamese beef powder, Vietnamese sandwiches, ham, Swiss croissant, Caesar Salad and more than 20 kinds of popular pastries.

Public information shows

Tim Ai Zun Shang Coffee belongs to the same Central Plains coffee manufacturer as G7 Coffee. The brand, founded by Ms. Le Hoang Diep Thao, is the fastest growing coffee brand in Vietnam in recent years.

In coffee products, this brand of coffee uses beans from coffee producing countries such as Ethiopia, Brazil, Kenya, Indonesia and Vietnam; on the coffee product line, it provides 3-in-1 instant coffee, Italian espresso, cappuccino coffee, American coffee and other products.

Since entering the Chinese market in 2017, Tian Ai Zun Shang Coffee has covered online and offline sales channels, and has been fully online on e-commerce platforms such as Tmall, JD.com, pinduoduo and WeChat Mini Programs.

At present, Tian'ai Zun's products are sold to more than 120 countries and regions, including China, the United States, Japan, Russia, Singapore, South Korea and other major markets. at the same time, Tim Ai Zun Shang Coffee is about to open an offline chain coffee shop in China. Currently, it is actively recruiting qualified dealers, and the brand hopes to bring authentic Vietnamese coffee to Chinese consumers.

In addition, Tim Aizun Shang Coffee was awarded the "Global fastest growing Coffee Brand 2020" award by the British international magazine Global Brand Magazine (GBM) in 2020, PR Newswire reported.

The opening of the first coffee chain in the US is its first global expansion plan in the US. Ms Le Hoang Diep Thao, founder and chief executive of Tim Aizun Coffee, said: "the opening of the first restaurant in the US marks the strong development of Tim Aizun in the world market."

According to reports, for the US market, the company plans to open 20 stores this year through its franchise business model, and is expected to open 100 stores by 2022.

Globally, the coffee brand Tian Aizun hopes to further expand to China, the Middle East, Europe, Russia and Southeast Asia.

* Image source: Internet