What is the hot "coconut egg coffee" on the whole network? Coconut egg coffee making steps tips

In the face of "picky" coffee consumers, coffee experts are becoming more and more creative-they can even mix coffee with coconuts!

Recently, a new summer drink, "Coconut Egg Coffee", has gone viral all over the Internet.

According to reports, this "Coconut Egg Coffee" received 400000 approval rate in only 3 hours on the Little Red Book.

As the name implies, "coconut egg coffee" requires materials such as coconut, coffee liquid and straws.

According to the introduction in Xiao Hong's book, "Coconut Egg Coffee" needs to keep a whole coconut in the process of making, remove the top of the coconut, then inject coffee liquid into the coconut, and finally insert a straw, so that the "Coconut Egg Coffee" is finished.

In May this year, the popular M stand coffee brand in Shanghai also launched the product and became popular online.

Because "Coconut Egg Coffee" is highly playable throughout the production process, it has become popular on social platforms such as Little Red Book and Douyin, and some Little Red Book bloggers have even creatively launched tutorials on how to make "Coconut lattes".

According to the Carmen report, the coconut coffee on the market is commonly used for concentrated and cold extraction, with a price of more than 40 yuan.

Coincidentally, there is no shortage of creative players in the category of coffee.

In March this year, McDonald's launched a "poached egg latte", which was also very popular online.

Because the hot spot of "coffee and eggs" directly makes an ordinary latte a popular style.

Coffee and poached eggs are also two unrelated categories, but McDonald's has used their playability and curiosity to turn the product into a popular product, which is popular because of the appearance of "poached egg latte".

However, the so-called "poached egg" is not a "poached egg" in the real sense, but is made of protein cream, while the "poached egg" latte is put on the coffee on the basis of the original latte, which is only sweet in taste and does not affect the flavor of the coffee. It sells for 21 yuan a cup at the price.

Just looking at this shape is like a real poached egg, and the pose is also very photogenic, who wouldn't like it! McDonald's is really good at it! )

In order to attract the attention of users, the brand is also racking its brains to create a variety of novel marketing programs to promote consumers to pay the bill, but whether it is "coconut egg coffee" or "poached egg latte". Its biggest selling point is that rare creative ideas capture consumers' curiosity, and brands magnify consumers' curiosity through novel creative production methods and interesting appearance. And also further stimulate the motivation of consumers to send social platform, through the social platform as a means of transmission, the product has been a good promotion, thus attracting a large number of passengers to improve product sales.

Finally, creative ideas are important, but if only creative marketing does not have quality, products without quality will eventually be a flash in the pan after stripping out those eye-pleasing "appearance ideas".

* Image source: Internet

For more information about coffee beans, please follow the coffee workshop (Wechat official account cafe_style)

For professional coffee knowledge exchange, please add Wechat account kaixinguoguo0925.