Does Starbucks' new cup look good? does Starbucks produce a new cup every month? how long does it take to buy a cup?

You think there are only cups around Starbucks?

NO

NO

!

Headset protectors are also sold around Starbucks!

Well, on June 7, Starbucks announced the launch of # Dreamy Summer Purple Star Cup # on its official Weibo, of which only five Starbucks cups are in the six palace pictures, and one is mixed with Starbucks headphone protectors!

When the official tweet was released on June 8, Starbucks also selected a class representative in the reader's message area! Class representative left a message on ↓.

According to Starbucks official introduction, this AirPods case is included with the card, as long as you buy a star card can be given away, and! There are also three colors and three sizes to choose from. You can use AirPods's first-generation, second-generation, pro or Huawei headset pro.

In this regard, netizens said: "headphone sets against the sky to rush the duck!" "it's so beautiful! The blue and purple god forever! "

But some netizens said: "it's useless to look good. You need an AirPods."

But this is not the first time Starbucks has dabbled in headphone sets. Starbucks has also introduced headphone sets such as bear cubs.

I have to say, Starbucks is surrounded by YYDS (Internet buzzword, meaning "forever divine", used to describe or exaggerate people), even if it sells bags, it also sells headphone protective covers.

When it comes to the surrounding Starbucks, the most popular is still the "cup", after all, an ordinary "cup" can always sell "sky-high price", and in the coffee industry, Starbucks cups can be said to be the most popular.

As soon as we talk about the "sky-high price", we can naturally recall that the cat claw cup of 199RMB was finally fried into different prices such as 1199 yuan. at that time, the situation was basically: it made people crazy as soon as it went online and triggered a "war".

Now it has been a long time since the launch of the popular cat claw cup, but goose! Starbucks still launches a series of new cups from time to time.

↓↓↓ like this

Another example is ↓↓↓ like this

And ↓↓↓ like this.

If you count carefully, you can find that Starbucks designs a lot of different product shapes every year (countless Starbucks cups). Before the "cat claw cup" hit the Internet, only in the first two months of 2019, Starbucks successively launched two series of pink tender pig cups and spring limited cherry blossom cups, although they seem to be just two series. There are nearly 70 cups in these two series, and the frequency of Starbucks cups is really amazing. Every now and then, netizens also say: Starbucks cups can never be bought out, and therefore, in the industry, Starbucks has also been sealed as a "producer of cups".

In recent years, Starbucks is also looking for better innovative ways, such as on each specific holiday or more memorable day, Starbucks will launch its own design cups on time, such as the New year, cherry blossom season and so on.

In addition, at the end of March this year, Starbucks launched a series of future starship cups in order to encourage people to adhere to environmental protection actions.

In this way, it seems that Starbucks has made a lot of efforts on the cup compared to the coffee business.

Starbucks first set foot in the "cup world" on Christmas Day in 1997. In 2015, Starbucks' white Christmas red cup was complained by netizens about its ugliness. The following year, Starbucks directly handed over the design of the cup to netizens. Starbucks then collected the works of 1200 folk designers from 13 countries and selected 13 limited edition paper cups for the season.

At that time, because of a cup, Starbucks was pointed out that it may be trying to participate in politics and influence voters' decisions. During the US presidential election in November 2016, Starbucks launched a green coffee cup.

It looks like ↓↓↓.

The body of the green coffee cup shows the designer sketching 132 characters of different cultures and races. Starbucks calls it a "symbol of unity", but because of the sensitive period of the presidential election, many people think Starbucks may be trying to participate in politics. In retrospect, Starbucks caused such a big response just because of a green coffee cup. Starbucks was really YYDS!

However, Starbucks, which has been ploughing cups for many years, has also been complained that "the main business sells cups and the sideline sells coffee." Cup marketing has long become a popular style manufacturing machine at Starbucks. When it comes to the big winner of "cup professionals," maybe Starbucks says second. No one dares to call it first. Unfortunately, as the top boss in the coffee industry, only coffee has not been applauded.

Finally, the problem arises--

Why is it that everyone has only one mouth and the cup is 12345678910111213. A!

Because Starbucks cups are really not bought to drink water! It is used to collect (burn) and hide (money).

* Photo Source: Starbucks official website

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