Tim Hortons Coffee History How many Tims Coffee stores in China Tims Coffee 200th store Suzhou first store

Tim Hortons, Canada's iconic coffee chain, welcomed its 100th store in China on October 15, 2020.

More than half a year later, Tim Hortons once again announced that the 200th Tim Hortons store in China has also opened.

Tim Hortons officially announced its entry into Suzhou on June 17, and opened its first store in Suzhou on June 18, which is understood to be the 200th store of Tims Coffee in China.

The Suzhou-based Tims Coffee still incorporates the classic features of the brand in its design style, such as Tims Coffee, which incorporates Canadian ice hockey culture and distinctive maple leaf elements. In addition, Tims Coffee also incorporates Suzhou garden features into the store design, such as the conspicuous "good Morning Suzhou" slogan as soon as you walk into the Tims Coffee store.

For the 200 stores, Lu Yongchen, CEO of Tims Coffee China, said: 200 stores is not only a store number for us, in the future, we will accelerate the store layout, bring more optimized products and services to consumers, and help open up the diversified development of the Chinese coffee market.

However, the number 200 is not just a number, but a new beginning, according to reports, Tims Coffee will continue to step up efforts to open new stores, is expected to add more than 250 stores this year.

Up to now, Tim Hortons coffee has spread to many cities, including 12 cities in East China, South China and Southwest China.

In addition, in addition to opening new stores, Tim Hortons Coffee will also explore new store types, such as standard stores, Tims Go preferred stores and theme stores, to meet the different needs of different consumers.

Among them, Tims Coffee said that the type of theme store will be mainly e-sports theme store.

On June 16, Tims Coffee announced that it would open ten e-sports-themed stores in ten major cities across the country.

In August 2020, Tims Coffee and Tencent Esports announced that they would work together to create a new scene of "Coffee + e-sports Life". In November of the same year, Tims Coffee built its first e-sports-themed store in Shanghai.

In August this year, the strategic cooperation between Tim Hortons and Tencent Esports will be further upgraded, and the first upgraded e-sports flagship coffee store will open in Shenzhen.

According to reports, the flagship store is also a further expansion of the first e-sports-themed coffee shop in Shanghai last year. Tims Coffee said that in the future, it will start from several aspects, such as shop assistant clothing, service skills, theme goods and so on, and incorporate more electronic competition elements into it.

The layout of Tims Coffee to e-sports 's theme store, on the one hand, because "e-sports +" is one of the important projects in the past cooperation between Tims Coffee and Tencent Esports, and on the other hand, through the extension of e-sports scene, it can provide consumers with a new scene with strong social attribute "e-sports Life + Coffee".

Mr. Lu Yongchen, CEO of Tims Coffee, said: "the strategic cooperation between Tims Coffee and Tencent Esports has entered its second year, and we all look forward to taking a step forward from the first year's trial stage to create a more immersive" Coffee + e-sports Life "scene experience at the store design, product, operation and service levels. in the future, more e-sports 's daily activities will be landed in stores. Connect the online and offline social life of e-sports enthusiasts more closely. "

In addition, Tims Coffee has also achieved good results in the field of Mini Program platform, which is more "interesting" in recent years. According to statistics, so far, Tims Coffee has accumulated more than 3.6 million members on Mini Program platform, and after that, Tims Coffee will continue to distribute private domain traffic.

From October 15, 2020 to today, Tims Coffee has increased from 100 stores to 200 stores. It can be seen that Tims Coffee has expanded rapidly in more than half a year, but this achievement is only the beginning for Tims Coffee. Tims Coffee's longer-term goal is to open 1500 cafes in the country in the next few years.

In February 2019, Tim Hortons opened its first store in Shanghai, China and officially entered the Chinese market.

At present, according to Sky Eye check information, Tim Hortons has received two rounds of financing.

When Tim Hortons received exclusive investment from Tencent on May 12, 2020, Tim Hortons revealed that it would open more than 1500 stores in China in the future, and planned to use the funds to further expand digital infrastructure construction, and cooperate with Tencent to explore digital upgrading of online channels, while quickly opening more stores to meet the needs of consumers.

Tim Hortons, which received a second round of financing in February, said it plans to add more than 200 cafes in 2021, including standard stores, Tims Go and theme stores. Plans to open 1500 cafes across the country remain unchanged in the next few years, and will try to enter the coffee retail sector.

As a foreign online celebrity coffee shop, although the first Tim Hortons coffee shop will not be opened in China until February 2019, according to the current opening speed of Tims Coffee and the development plan for the brand, it will be possible for Tim Hortons to open 1500 cafes across the country in the next few years.

* Photo Source: Tims Coffee Wechat official account Network

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