Sumida River Coffee Announces Global Brand Spokesperson Sumida River Coffee Joins with Xiao Zhan

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Recently, Sumida Kawakawa Coffee released the following poster in major cities. In the poster, the character's appearance is deliberately obscured by the Sumitagawa coffee brand, in order to warm up for the announcement of the global brand spokesman on June 22.

The official Weibo account of Sumida Coffee released a warm-up for the endorsements at 10:05 yesterday.

Although the spokesman did not show a complete face in this Weibo post. However, many sharp-eyed netizens can guess the identity of the spokesman at a glance. The reason is unexpectedly a mole under the lip of the spokesman, and some fans jokingly call this mole an anti-counterfeiting standard mole.

Immediately after 1: 00 or 2: 00 in the afternoon, Sumitagawa Coffee Weibo continued to warm up.

Because the "anti-counterfeiting mark nevus" of the spokesman is too prominent, it is seen through by sharp-eyed netizens. The mysterious atmosphere that the authorities wanted to create was thus broken. At 05:20 in the afternoon, Sumida Kawakawa's official Weibo also gave up resistance, but after being seen through by netizens, it continued to sell Guanzi professionally.

On the same day, the last warm-up message on the official Weibo of Sumida Coffee was issued at 10:05, announcing that the brand placed advertisements on LED in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chongqing, Chengdu, Qingdao, Zhengzhou and other places, opening a fresh moment at the same time. At this time, the careful little friend can find that Sumida Kawakawa Coffee has grasped the password of Wealth this time, and the official Weibo posted that day has been stepped on very carefully. The time listed above is "100513145201005".

Now that the brand has discovered this unique wealth password, of course it will be used. On the morning of 10:05, Sumida Kawakawa Coffee official Weibo officially announced its global brand spokesman and released a promotional video.

In the promotional film, Xiao Zhan, the brand spokesman, appeared in a brown shirt. His eyes were focused on the concentrate on his hand, poured carefully into the cup, and tilted his head toward the camera in the last scene of the commercial, which made many fans shout loudly.

Prior to this, the last big news of Sumida Coffee was on April 12, 2021, when the exclusive official supplier of coffee for the 19th Asian Games in Hangzhou was signed and released, and Sumida became one of the official exclusive suppliers for the 19th Asian Games in 2022.

TASOGARE COFFEE was established in 2015 to "make every Chinese drink healthy and good coffee", according to the Sumida Coffee official website. By the end of 2020, Sumida had sold 300 million cups of coffee.

In August 2020, Sumida completed tens of millions of yuan of round A financing and nearly 300 million yuan of round B financing in March 2021. Coupled with the signing of the 2022 Hangzhou Asian Games in April and holding hands in international sports events, this is enough to prove the strength of the brand.

I have to say that the number of official Weibo card points of Sumida Coffee is 1005, which is the birthday of Xiao Zhan, the spokesman of its global brand.

Xiao Zhan, an actor and singer from mainland China, was born in Chongqing on October 5, 1991, according to Baidu encyclopedia. On June 27, 2019, the costume fairy drama "Chen Ling" was broadcast on Tencent Video. Xiao Zhan won wide attention with the role of Wei Wuyai.

Sumida Coffee is the 15th endorsement of Xiao Zhan in 2021. In this star effect highlights, rely on the star to take goods in the era, Xiao fight its "take goods king" title is not false reputation.

Xiao Zhan in the previous endorsement of Budweiser's fruit-flavored beer, June 5 pre-sale, June 11 pre-sale link off the shelves, June 12 officially listed. In the 618 Tmall list, sales even beat zongzi to stand firmly in the first place.

The commercial value of Xiao Zhan cannot be underestimated. Since Sumida Kawakawa Coffee officially announced its cooperation with Xiao on Weibo, the comments under its Weibo are full of screenshots of orders placed on the online shopping platform.

So, in front of the screen, did you cut your hands today?

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