What happened to Luckin Coffee? Luckin Coffee switched to selling cups?!

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When it comes to Starbucks, perhaps what you are most familiar with is not its coffee, not its light food, but its cup. It can even be said that Starbucks is more likely to sell surrounding products, especially cups, because Starbucks cups are much more diligent than coffee ones. The cat claw cup at Starbucks was very impressive. As soon as the cat claw cup came out, it became a popular style. Because it is a limited edition, some people even choose to set up tents in front of Starbucks and queue up all night.

Unexpectedly, Starbucks has been selling cups since 1971. However, if you open a coffee shop to sell cups, there are Starbucks in the west and lucky in the east.

On June 18, a reporter from Beiqing Community Daily received a report that Luckin Coffee began to sell cups in addition to making drinks. In this regard, the reporter visited Shunyi New World, Hualian and other shopping malls found that lucky coffee shop did not sell cups, cups only accept online bookings.

As early as August 2019, Luckin Coffee's flagship store settled in JD.com and launched its surrounding products throughout the network. Luckin Coffee's first limited edition antlers went on sale online with the straw cup, and presented a limited edition blind box with "meet Haoran".

At that time, the antlers were accompanied by pink and blue straw cups, which were very interesting to match with Ruixing logo's antlers.

On the first day after the cup was officially put on sale, there were so many people snapping up that APP collapsed, and in a short time, the cup sold out.

As 2019 approached the Mid-Autumn Festival, with the encouragement of the antler cup, Ruixing immediately issued the current pre-sale of its "lunar meteorite mug", which is priced at 93 yuan.

However, as soon as it was launched, it sold out within an hour, and officials even explained that the second batch of replenishment would be notified when it arrived on September 26.

In October 2020, Luckin Coffee launched the luckin cup Lucky Cup, which was operated by COPCO, a popular casual cup brand in Europe and the United States at that time.

The simple and atmospheric Ins style design of this luckin cup lucky series reveals a strong fashion flavor, such as lucky blue, watermelon red, light blue, light pink and so on. Not only the appearance can satisfy many facial dogs, its practicability is also strong.

The cup is made of double-layer PP instead of BPA, which makes it safer and more environmentally friendly. Double cup body design, thermal insulation is naturally good, can be filled with hot water or ice water. The intimate design of the screw cover, so that users do not have to worry about water will spill. And its capacity of more than 300 milliliters is just enough, after all, the amount of a cup of coffee generally will not exceed 300 milliliters.

In March 2021, Luckin Coffee launched the "Spring Cherry Blossom season" series and even changed logo from "business blue" to "cherry pollen" to cater to the series to attract attention. This series includes spring hanging ear coffee series packaging and derivative perimeter, cherry pollen this color matching can be said to be full of girlish feeling.

Luckin Coffee launched the Spring Meow series in April 2021, with bright yellow colors and a lovely cat theme, which makes many people who usually shovel shit or cloud shovel shit even more itchy, making it difficult for fierce men to skip it. Some netizens even said, "only children make choices, and I want them all."

Not even a month after the launch of the Spring Meow series, Luckin Coffee took advantage of the chase to launch the new five "laser cups" in mid-May. Luckin Coffee put his own characteristic business blue into the cup, which is not only extravagant, fashionable and exquisite.

It can be said that Luckin Coffee was very industrious in April and May this year. There is not a month between the Spring Meow series and the laser series, and 11 days after the laser series, Ruixing ushered in the "summer party" series. Swimming pool party mug, Miaoxiang cool mop mug, non-can glass, coconut wind glass, cool summer double-layer ceramic cup, cherry sweet straw cup, refreshing summer accompanying cup …... Every item in the "Summer Party" series reveals the smell of summer leisure.

It seems that Luckin Coffee, who has the reputation of "China Starbucks", found the wealth password of Starbucks and began to sell cups, capturing the hearts of people with exquisite design. I wonder if there are any cups from Luckin Coffee in your cup collection.

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