Where is the coffee shop opened across the border in the Shanghai Museum? is there a coffee fire in the corner of the official cafe in the Imperial Palace?

On the cross-border issue, the more you study it, the more interesting you will be able to open up your horizons.

Because you don't know that two brands will play together across the border on that day.

For example, museums and cafes.

According to sources, Cross-border Coffee at the Shanghai Museum has opened a cultural coffee experience shop.

The new cafe is called Bo Guan Yuefei.

Shengguan Yuefei, a coffee shop created by Shanghai Museum and Hyatt Hotel Group, is located on the corner of Taicang Road.

In terms of decoration style, the cafe has added more youthful elements than before, but there is no lack of Shanghai Expo's consistent atmosphere and thick cultural temperament.

For example, in the design, as soon as you enter the store, you can see the conspicuous "broad view and easy to take" shop move, but the origin of the name is also broad and profound.

According to thepaper.cn, the literal meaning of the name is taken from what Su Shi of the Northern Song Dynasty called "broad view, thick accumulation but thin hair", while the font comes from the Qing rubbings of the Book of filial piety in Shitai, a collection of the Shanghai Museum.

In addition, "extensive views and pleasing to take" has also incorporated the elements of Shangbo into the decorative paintings on the wall.

According to reports, the painting, called "Ruihe Tu", shows that it was developed during the exhibition held jointly by Shanghai Expo and Liaoning Bo in 2002. In particular, the "Ruihe Tu" Wenchuang scarf is a Shangbo Wenchuang scarf directly embedded in the picture frame.

In addition to the decoration into the museum elements, such as the Shanghai Expo Museum emblem Logo on the table and other items also give people the feeling of full of Shanghai elements.

In terms of space area, the cultural and creative coffee experience shop has a total of two floors, with a total area of less than 200 square meters, but it is very organized in the spatial layout.

The first floor is mainly the dining area and the cultural and creative area, which is suitable for three or two friends to eat and get together.

The second floor is mainly the salon area and the private room area, in which the salon area is suitable for the start-up of activity types, such as business meetings and organizing small-scale activities, while the private room area is a more private area, so it is more suitable for meeting friends and negotiations.

The above picture shows the salon area; the following picture shows the private room area.

In terms of products, Bogan Yuefei Wenchuang Coffee experience Store provides consumers with a large number of pastry cakes, including "Bronze Ball" Le Koufu, "Blue and White porcelain" matcha mousse, etc., while Chinese snacks have lotus cake, sweet-scented osmanthus mung bean cake and black truffle rice cake for consumers to choose from.

The West Point of Museum Cultural elements

Of course, as a creative coffee experience shop, "coffee" is definitely indispensable.

In coffee products, there is a more "special" coffee-coffee wine.

It is said that coffee wine is specially mixed at the scene, mainly with yellow rice wine flavor coffee Espresso Martini cocktail, drink the overall feeling is also very special, such as a mixture of yellow rice wine and coffee aroma.

The atmosphere of the museum itself is more comfortable and pleasant, while the atmosphere of the cafe is also relatively relaxed, and the cross-border integration of museum and coffee can also create a more "feeling" scene. I have to say, the increasingly younger museum is really keeping pace with the times.

However, this type of cross-border form is not the first time.

At the end of 2018, the Imperial Palace in Beijing opened a cafe called the Imperial Palace Tower outside the Shenwu Gate.

At that time, the cafe was reported by "People's Daily" and "CCTV News" as soon as it opened, followed by a large number of fans and attracted a large number of young people to sign in. Under such circumstances, the cafe quickly became a popular "online celebrity" punch-in resort.

The decoration style of this cafe is very simple and low-key, but it also lacks masterpieces, such as the Thousand Li Jiangshan Map in the coffee shop.

There are 19 tables in the room, which can provide guests who go for coffee to sit down and enjoy the coffee and experience the culture of the Imperial Palace.

The most distinctive features of the Imperial Palace Cafe are coffee, such as court coffee, Kangxi's favorite chocolate and so on.

Just seeing the coffee cup makes me feel like the Imperial Palace.

Luckin Coffee, a domestic chain coffee brand, also once settled in the Imperial Palace.

In addition, in February this year, the Imperial Palace in Shenyang also announced the opening of a cafe.

Finally, whether it is the cultural creation coffee experience shop in the Shanghai Museum or the coffee in the corner of the Imperial Palace, or Ruixing enters the Imperial Palace and opens a coffee shop in Shenyang, the choice of cross-border cooperation between them is also a better way to innovate and inherit.

Today, many scenic spots and museums are actually committed to the integration of traditional elements and modern culture. on the one hand, through this interesting creative form, the younger generation can better understand the existence of traditional culture. from then on, the brand embarked on the route of being younger and closer to the people, on the other hand, we can also use these creative marketing to deepen the influence of scenic spots, but cross-border, creativity belongs to creativity. The most important thing is to ensure the quality of the product.

Finally, let's guess whether we can have coffee on the Great Wall in the future.

* Photo Source: thepaper.cn

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