Have you seen the MANNER coffee cup? Coffee brand MANNER launches limited panda latte

MANNER, a representative of the domestic boutique chain, posted a message on its official Wechat account on July 6: coffee brand MANNER, in cooperation with BEAST Beast, has launched a new limited product, the Panda Latte!

According to the official MannerCoffee account, Panda Latte is launched by boutique coffee brand MANNER in conjunction with BEAST Beast. Its development is inspired by the Q fragrance of BEAST Panda Pupu fragrance series, so the two sides extend the smell of the perfume to touch and taste.

At present, the product has been uniformly listed in stores across the country, with a price of 20 yuan, and has been praised by many netizens.

Obvious changes can also be seen from the outer packaging of the drink. MANNER has changed the shape of the cup in the past, and the two sides have worked together to outline the image of "panda" in the outer packaging of coffee.

According to MANNER officials, between July 8 and July 16, MANNER will upgrade the cups in stores across the country to the Panda Pupu theme Cup, which is a joint venture of MANNER and BEAST Beast.

This may also be one of the reasons why MANNER Panda Latte can be quickly recognized by netizens. After all, in addition to its own advantages, there is also the National Treasure Panda, a super IP blessing with its own traffic and popularity.

For today's younger generation, the quality of coffee is still important, but so is the appearance of the packaging and whether it is interesting or not, especially now some "cute" cultures are very popular, and interestingly, these "cute" cultures have also captured many contemporary young people.

Take this "Panda Latte" coffee cup design as an example, its design style can be said to be another way. Based on the tonality of today's young people, the two partners unlock more interesting forms of communication for consumers. For example, the cup design quotes the Chinese "national treasure" animal panda from different angles. Through the mutual integration with the panda, a national treasure IP, coupled with the unique overall shape design of the cup. As a result, it has aroused widespread concern among consumers.

In fact, MANNER is not the only brand featuring pandas.

In January this year, KFC also launched a new panda latte, which also became popular through the national treasure Panda.

It is understood that at that time, KFC Kcoffee, together with the national classic brand Panda condensed Milk, created the first condensed milk coffee with the theme of panda: panda latte (condensed milk flavor) coffee.

In terms of the appearance of the cup, KFC has also carefully designed different shapes of panda cups for consumers. Users can get different panda cups when drinking coffee, plus cocoa love panda head sprinkled with powder. one second after the launch of the product, it hit the cute spot of consumers, so it also formed a lot of online celebrity effect on the Internet.

Back to MANNER, in addition to the above, the MANNER Xuhui Riverside Pet Friendship Store has been transformed into a joint theme store between MANNER and BEAST Fauvism from July 8 to 18.

However, this is not the first time MANNER has partnered with other brands to launch drinks.

On April 18 this year, MANNER teamed up with lingerie brand inside and outside NEIWAI to launch a "special series", in which the two sides jointly launched coffee full of freshness in spring and summer, including iced matcha lattes, the Wizard of Oz and hot matcha lattes.

So far, according to statistics, the boutique coffee brand MANNER has a total of 136 stores in China, of which 122 are located in Shanghai.

The coffee brand MANNER and BEAST Beast launched a limited "Panda Latte" in today's stereotyped marketing ideas, it is obviously a good marketing method.

Finally, cross-border cooperation can be said to be one of the most popular marketing strategies, but frequent cross-border does not mean that it can promote marketing, in the competitive environment, only the continuous output of new creative points can reduce consumers' aesthetic fatigue, so as to further enhance the reputation of the brand.

* Source of the above pictures: MannerCoffee official account network