Seesaw Coffee is a coffee brand where to open a seesaw store in Shanghai

Yesterday, at 12:00 on July 15, 2021, Seesaw Coffee announced the opening of its new store in Hongqiao Tiandi in Shanghai on its official Weibo. Welfare will be given to consumers as soon as the new store opens.

First, on the first day of the opening of the new store, from 2pm to 4pm on July 15, an order was placed for "midsummer fig cold extract" to deliver a 9th anniversary coffee cup.

Then, in the following month, from July 16 to August 15, two cups of creativity will be ordered to give away a 9th anniversary coffee cup or a designed canvas bag.

In 2012, Seesaw Coffee was founded in Shanghai. After 9 years of precipitation, Seesaw Coffee has offline stores in Shanghai, Beijing, Shenzhen, Suzhou, Hangzhou, Nanjing, Chengdu, Chongqing and other cities. After the opening of the new Seesaw Coffee store in Hongqiao, Shanghai, according to Seesaw's WeChat Mini Programs Seesawer+, Seesaw already has 23 stores in its birthplace, Shanghai.

It is obvious that the coffee industry is booming in China. From time to time, a new coffee shop is opened, or a new coffee brand is launched.

July is only halfway through, and Seesaw Coffee has already made a lot of moves.

First, on July 2, the new "Midsummer fig cold extract", according to Seesaw Coffee's official Weibo description, this "midsummer fig cold extract" is a mixture of fig jam, Essel SOE cold extract and citrus cinnamon-flavored cold extract tea, can be described as "one mouthful of ten flavors".

On July 3rd, jointly with OATLY, a fun pet run was launched at the Seesaw BFC Bund Financial Center store.

On July 6, Lianji drink spot was newly selected from coffee beans from Yunnan Pu'er area and Namenas coffee beans from Brazil. According to the description of the product in its Tmall flagship store, it can be stored at room temperature for 300 days with the same flavor.

Seesaw Coffee opened a new store on gallery in Pudong, Shanghai, on July 8, and prepared two limited drinks for its new gallery store: Art Museum Latte and Riverside Cold Brew. Among them, the "Beautiful Tree can" is a mixture of Louis Boss tea, avocado puree and raw coconut milk, while "Pu Jiang Bian" is a mixture of Ethiopian sweet osmanthus cold extract and citrus cinnamon black tea. Let the public have the right to choose whether or not to caffeine.

On July 14, the cold-extracted coffee liquid with new rose flavor and peppermint flavor was added to the flower cold extract.

With the capital market interested in the development of coffee in China, more and more "boutique coffee" brands have been targeted. According to a tweet on the official account of Coffee Finance on July 15, today's boutique coffee brands are varied, but they all have two main elements: ① emphasizes coffee quality and production professionalism, and ② emphasizes brand aesthetics.

On this basis, domestic boutique coffee has also created two new routes.

The "Coffee +" line, such as the coffee brand of M Stand in China, is positioned as an online red store, and the core users are mainly urban white-collar workers who are 45 years old. According to 36 36kr, M Stand will not only be a coffee brand, but also extend to more categories, such as bars, light meals, fashion brands and so on.

Another route is closer to the new tea, developing more creative coffee drinks in addition to the basic American coffee and latte. Among them, Seesaw Coffee is a classic case, when Seesaw opens a new store, the store will develop one or two limited urban specialty drinks according to its characteristics. For example, Seesaw in Chengdu Shuangshou store limited "Shu tea jelly Dirty" and "Sichuan pepper hundred fruit cold extract"; Chongqing first shop "Wudu mountain tea Dirty"; Hangzhou Shoudian "Xizi Longjing American style".

So, in front of the screen, did you drink figs cold? Did you get the ninth anniversary coffee cup?

* Photo Source: Seesaw Coffee official Weibo network

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