Is there any wine in the cafe? Domestic boutique coffee brand Seesaw has also opened a night wine coffee shop to sell alcohol.

"coffee shop by day, bar by night" or will it become the development trend of coffee new business type?

It has been reported that boutique coffee brand Seesaw has made another bold attempt to open a coffee shop selling "wine" and "day and night wine".

On July 21, boutique coffee brand Seesaw announced that it had completed more than 100 million yuan in financing for the A+ round, while for this round of funds, boutique coffee Seesaw said it would be used for national store expansion, supply chain construction and digital construction.

It is worth noting that the relevant head of the Seesaw brand revealed to the media that Seesaw will launch a coffee shop called "Japanese Ka Night Wine" in August next month, which is located on Tongren Road in Jing'an District of Shanghai.

According to relevant media reports, the type of the coffee shop, which will be launched in August, will focus on the current trend of "bistro". In terms of products, Seesaw has also developed several alcohol products, which will be promoted in all stores if the wine is sold well afterwards.

Seesaw Coffee was founded in 2012, originated in Shanghai, took the lead in introducing the boutique coffee shop experience to the Chinese market in 2012, and now has more than 30 stores, mainly located in Shanghai, Hangzhou, Suzhou, Shenzhen, Beijing, Nanjing and so on.

As one of the earliest brands to invest in the boutique coffee track in China, Seesaw has long had its own "fame" in many cafes, but in recent years, new developments in Seesaw have frequently released new signals of creativity, bringing continuous surprises to the market, especially in products.

In the early days, boutique coffee brand Seesaw focused on boutique coffee and hand-brewed coffee, emphasizing "light coffee" in taste, while Seesaw also focused on "creative" coffee drinks.

For example, at the 2021 Hotelex Shanghai International Hotel and Catering Expo, Seesaw Coffee quickly made its way out of the circle with creative coffee. On March 1 this year, Seesaw also launched a number of spring limited creative coffee across the country, which became popular on the Internet on the first day of the new year.

Seesaw spring new product Yundui peach cold extract

According to statistics, from 2019 to 2020, Seesaw's sales of creative coffee alone increased by 300% and the repurchase rate was 35%.

The launch of wine products in cafes is not the trend before Seesaw, strictly speaking, this should be new business type of Seesaw, a boutique coffee brand.

But as far as the coffee field is concerned, this new business type was actually laid out as early as 2019 by Starbucks, the boss of the coffee industry.

In April 2019, Starbucks, the world's largest coffee chain, opened its first Starbucks Zhenxuan Coffee Winery in China.

The first Starbucks Zhenxuan Coffee Distillery opened in Shanghai Bund Source, which is the first time that Starbucks has perfectly integrated the bar experience with Zhenxuan Coffee.

Starbucks' combination of coffee and wine has also opened up a new model of coffee and bar, thus providing consumers with a new "slightly tipsy" experience.

So far, Starbucks has opened a number of Bar Mixato bars throughout the country, including Beijing, Shanghai, Chengdu, Wuhan and so on.

In addition to Starbucks, "coffee shop selling alcohol" has been very popular in recent years, and this trend is also very popular in Beijing, Shanghai and Guangzhou.

I don't know since when, "coffee shop by day and bar by night" has become the life trend of young people, and many cafes have insight into the business opportunities. therefore, everyone has found another way to combine coffee with wine, tea and other cross-border to form a new category.

So why are there "hidden" pubs in the cafe? (click to view the blue font for details).

Today, while the coffee market has great potential, taverns are becoming more and more popular, and integrating them into taverns is also a reflection of seeking common development in many aspects. the same shop, on the one hand, is the scene of coffee. on the other hand, it is the scene of the tavern, this layout can not only attract young people with different preferences, but also achieve multi-time operation, which is indeed a win-win solution.

Last,

Here's the problem. People think:

Is it really a good business to blend into a bistro in a cafe?

* Image source: Internet

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