Is the time-honored brand Shao Wansheng well-known? Shao Wansheng and Jinjiu Coffee opened a coffee shop to launch bad stewed coffee.

After Qiaojiaga cross-border coffee, a century-old pastry shop in Shanghai, another time-honored brand broke the circle in the field of cross-border coffee.

Shao Wansheng, a time-honored brand, has also opened its first coffee shop (now the time-honored brand is getting better and better).

Shao Wansheng teamed up with Jinju Coffee to open the first "fashionable" coffee shop in Shanghai's people's Square, according to several media reports.

Bad gravy coffee? Bad bittern in the coffee? Coffee in marinade? Bad gravy coffee? This.

It must be another novel flavor of coffee.

With these questions, we have learned the following information.

It is understood that the new coffee shop is renovated from Shao Wansheng's previous store and named Shao Wansheng × Jin Jiu Coffee.

Although the cafe combines two unrelated products, "bad stewed coffee" and "coffee", because "bad stewed coffee" gives people a new feeling, it caused a stir in foodie circle when the new store opened. it once became a new online celebrity punch-in destination for young people.

In terms of area, Shao Wansheng and Jinju Coffee join hands in this cafe with a total area of about 100 square meters, and the decoration style focuses on cave style.

When it comes to drinks, in addition to providing consumers with regular American coffee and lattes, the most interesting thing is: four unique special coffees launched in the store.

The four special coffees are "Jin Jiuli", "inside Box", "Old Koehler" and "Shanghai Girl". Many netizens said: just looking at the name is full of charm.

The names of these four coffee drinks come from the description of the lives of ordinary people in Shanghai, said the founder of Jinjiu Coffee.

Take "indoor cold extract coffee" as an example. The water cup container used in "indoor coffee" is a common water cup used by people in Shanghai in the past. This glass was very popular in the 1980s and 1990s, mainly with black lines, red and white squares. there is also the classic word "Shanghai" on the cup (it seems to have a story).

The "indoor coffee" adopts molecular cooking method, that is, it is mainly made of Jinjiu coffee, supplemented by Shao Wansheng's candy and preserved fruit, and the waiter will spray bad bittern after serving.

It is said that the best way to blend coffee and bittern is developed by the R & D team after repeated tests.

In the taste, the coffee has a refreshing taste of sour plum soup, but also retains the unique aroma of bad brine, in addition, due to the use of molecular cooking, so it will not affect the taste of coffee, but collided with an unexpected spark.

"Old Koehler Coffee" does the same thing, except that this "Old Koehler" special coffee is made with Shao Wansheng's jerky, bourbon with cold coffee and a piece of belly roasted on the spot. After the table, the waiter will also spray vodka on the jerky with a spray gun and then light it on fire on the spot.

It seems to be full of ritual.

As for why, the clerk of the coffee shop said: it is to create a sense of ritual for the guests, and the second is because the dried meat tastes better when the alcohol touches the flame.

Consumers also said after tasting: jerky was originally paired with wine and food, but it was unexpected that it could be paired with coffee to create a different feeling.

Of course, in addition to the above, the cafe's special coffee menu also contains coffee with yellow rice wine and chili peppers, all of which come from Shao Wansheng stores.

Sure enough, it answered the saying that "everything can cross boundaries".

In fact, Shao Wansheng cross-border coffee field is no longer a strange thing.

As early as this, Qiao Jiazha, Sanyang South Store and traditional Chinese medicine store Tongrentang and other time-honored brands have joined the coffee track to sell coffee.

Shao Wansheng, a century-old brand, is also seeking transformation and innovation.

Data show that Shao Wansheng has a long history and is a time-honored brand with a history of 169 years.

The reason for choosing cross-border coffee, Shao Wansheng said: is to create a white hair (refers to older consumers) and black hair (refers to young consumers) like the time-honored brand, hope that through coffee products can fully reflect the product elements of time-honored brands.

Tang Feng, the person in charge of Jinjiu Coffee, also revealed: "We are trying to bake coffee with bad brine and hope to launch a product with bad halogen flavor directly in the near future."

Last.

As we have always stressed: whether it is a century-old brand or a newly created brand, only continuous innovation can make the brand go further. If it keeps resting on its laurels, it may disappear quietly in the eyes of the public.

Time-honored brand innovation and new friends may become one of the brand innovation ideas, at the same time, it can be predicted that the current cross-border joint names want to do more interesting or better, there is still a lot of room to play.

So, as a consumer, are you willing to buy "bad stewed coffee"?

* Image source: Internet

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