Which milk tea shop to join is reliable how to join? It is a trick for entrepreneurs to join fake milk tea shops

Another entrepreneur joined a well-known milk tea shop, and his hard-earned money was cheated.

There is a topic on Weibo today: entrepreneurs are tricked by joining fake milk tea shops.

On Aug. 28, "look at the News KNEWS" released a video that attracted everyone's attention. The video mainly tells the story of # entrepreneurs being defrauded into joining well-known milk tea shops, which involves a 700 million yuan case.

According to the relevant video, the incident occurred in December 2020, and the Shanghai Songjiang Jiuting police station received a report from the victim.

The informant said: he has just joined a well-known milk tea shop, but there has been an abnormal shutdown.

According to the video, the informant Wang found the joining company online, and the milk tea shop said that they had a cooperative relationship with "all can drink tea" and "a little bit", because "a little bit" and "all can drink tea" are now available, so they mainly promote the third-generation product "Tea language years".

Wang, the informant, joined 80,000 yuan in this, including the franchise fee plus deposit.

The franchisee said it was a "hoax" that it had promised to open all 100 stores in May or June and would do publicity activities, but did nothing, Wang said.

Subsequently, the police tracked down and found that this is a "new pattern to join the fraud mode."

The so-called "new pattern joining fraud mode" here means that criminal gangs use big brands to do drainage, and under this premise, they try their best to promote unknown milk tea brands that do not have the qualifications to join, so as to induce others to invest impulsively, and investors finally have no choice but to close their shops.

After investigation, Shanghai public security officers eventually went to four places to destroy a number of fake investment promotion websites and seized a large number of items involved in the case, such as false authorization documents, contract documents, verbal art lists, and branded milk tea. the amount of money involved in the case was as high as 700 million yuan, and a total of 768 suspects were arrested.

But in fact, the "joining scam" is far from the only one.

Coincidentally, in March this year, the Weibo topic # revealed the online celebrity franchise store scam # was also a "franchise scam".

A victim named Mr. Zhu revealed that the coffee chain that he invested 240000 to join was a hoax, and the full 240000 of the franchise fee was finally wasted! (for more details, you can follow this article: "the cafe endorsed by the star has become a scam, and 240000 is in vain!" "Click the blue font to jump to the full text).

In addition, a Weibo topic with the phrase "Ma Yili apologizes" topped the Weibo search list on May 15 this year.

The reason is because the brand "Tea Zhilan" endorsed by actor Ma Yili was involved in law and crime, and then Ma Yili forwarded a statement and apologized on his personal Weibo, saying that he had immediately submitted termination of contract to the brand and actively cooperated with the economic investigation work.

The cause of the incident was that Shanghai police cracked a major fraud involving a fake milk tea brand, involving more than 700 million yuan, and arrested more than 90 suspects. The milk tea brand is officially endorsed by Ma Yili as the "tea orchid".

Nowadays, both the milk tea industry and other beverage industries have unlimited "money". As joining can expand and withdraw funds more quickly, it has attracted a lot of entrepreneurs / franchisees to join in.

However, although the entry threshold for the milk tea industry is low, joining the business of milk tea is not as simple as expected, as netizens said: "there are many ways to cheat these days, which are difficult to prevent." no matter what kind of joining scam you encounter, the final result will make entrepreneurs / franchisees suffer unspeakably, and even pay a high price for economic losses.

Therefore, it is still necessary to remind the vast number of entrepreneurs / franchisees to carefully look for investment objects before investing, and before choosing network franchisees and channel providers, it is best to have an in-depth understanding of the investment objects, such as registration, business qualifications and other basic information.

* Image source: Internet

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