The key to doing a good job of coffee takeout how to choose the location of a coffee shop

Now there are a lot of small coffee shops

Take-out, take-out is the main, restaurant food is the second.

Today, I'd like to share with you some views and experiences about coffee takeout seen on the Internet.

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Location selection

"cover key business circles"

Choose a good geographical location

Is the basis for a good takeout.

The location may not be considered in the business circle.

But the delivery range of the store

It is best to cover the key business area.

Being close to people with high frequency of coffee will be a point worth considering.

There are many small shops in the area where they are not so busy.

The storefront is also very small.

That's because the store owner has a plan.

Aim at the takeout market from the beginning.

There is also an opportunity to make takeout in places that are "not busy".

You're the only one who shows up when people search for "nearby cafes".

Under the circumstances,

You are bound to be "popular".

To some extent

The surrounding customer groups have basically been delineated.

Even in the back, the number of cafes around is increasing.

People who are used to drinking will continue to patronize.

The repurchase rate of your family will still be high.

See a point of view on the Internet:

"in neighborhoods with a lot of people.

It's not necessarily suitable for cafe takeout. "

Coffee takeout shops need a more accurate location strategy

It is important to keep up with those who "make coffee a daily routine".

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Selection and positioning

Here are several common types of cafes:

Community store

One of the characteristics of community stores-- human feelings.

The smell of coffee drifted away from the street corners of the old community.

Continue to provide warmth and romance for a city.

Office store

In the creative park and high-tech park

A conspicuous position at the entrance to the lobby of the office building.

Or hidden in the mezzanine of the building.

In a secret place on a certain floor

Literature and art are warm.

Shopping malls

In the stores of some sporting goods stores or clothing brands

Have you ever seen this kind of shop?

The area of land is generally small.

But it is also a sparrow, though small, with all the internal organs!

Scenic spot shop

In more and more scenic spots

I saw the figure of this kind of shop.

In a particular environment

Grasp the psychology of tourism consumption.

"We've been walking for such a long time, we should have something to drink!"

"go, go in."

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Distribution distance

You should have a deep sense of experience if you often order takeout.

Take-out coffee will not be the best drinking experience.

The iced latte was diluted by the melting of the ice.

The original dense milk foam when you came out of the cup.

In a "long delivery time" of more than 10 minutes

The hot latte has melted when you get the milk foam.

Happened to be with some coffee shop owners who make takeout.

When talking about the distance of distribution, they all think

The scope of takeout distribution should be set within 5 kilometers.

The delivery time supported by the platform is generally less than 30 minutes.

The delivery time beyond this distance will also increase accordingly.

Maybe friends who have known about the takeout process will know.

Takeout coffee from the completion of production to the hands of customers

It usually takes more than 20 minutes.

The yellow and blue clothes you summoned

It is generally non-exclusive (because it is exclusive and expensive).

I know everything.

It's impossible for boys to receive an order.

I'll deliver it to the client right away.

After putting together a few or ten cups, they will be delivered according to the route planned by the platform.

Although most of them can be delivered within half an hour.

But the taste of coffee is no longer guaranteed.

If you meet a coffee man with bronze driving skills.

The short distance is fine.

Long distance of more than 5 km (more than half an hour)

Maybe just.

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Packing

At present, as long as you have a business license,

The products sold are within the permitted scope.

Can go to the takeout platform.

The contact point between takeout and guests is very "intimate".

The store needs to be in every detail.

Leave a deep enough impression on the guests.

Those packaging that enhance the performance of texture and tonality,

Visual symbols and elements that create memory points

The emphasis is on takeout packaging.

Catch the attention of consumers and make efforts on packaging.

Takeout packaging is the "best mobile ambassador" of the store brand.

A well-packaged takeout drink

Hold it in your hand

Anyone is willing to take more pictures of it.

This is undoubtedly another great opportunity to increase exposure.

However, it leads to another thought: how not to overpack?

More and more people advocate the concept of economical and practical, beautiful and generous packaging, "how to achieve the function of packaging and avoid excessive at the same time." It is a challenge for packaging designers.

A brief summary at the end of the article

Among many entrepreneurial projects

Coffee shop can be regarded as a big investment business.

The return cycle of funds is generally more than a year.

A stable fund is also needed to support it during the operation period.

You are ready to appear on the coffee takeout track.

Are you ready?

Shh! Don't say anything!

First of all, I wish all the bosses a smooth opening in advance!

* Image source: Internet

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